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Agency Network: 
Published/Aired: 
August 2011
Like
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Views
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Greenpeace:  Origami
Greenpeace Print Ad -  Origami

Description

Print advertisement created by Smith Roberts, United Kingdom for Greenpeace, within the category: Public Interest, NGO.

Caption

Wasting paper. It kills more than tree's.

Advertising Agency: Roberts Smith, London
Art Directors / Copywriters: Daniel Roberts, Nick Smith
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ace85le's picture

Doesn't work for me. Inferior to their other campaigns this year.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture

Not bad, would like to see a full campaign.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alvord's picture

not too bad.

alvord
Activity Score 202
Geimima's picture

nice.. campaignable

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackblack's picture

It's not wasted. It's a nice origami.

jackblack
Activity Score 2363
Art Director
peticaca's picture

Is it a print????
Are they saying that wasting paper is bad???
Am I the only one to see a huuuuuuge mistake here??

peticaca
Activity Score 189
stevel's picture

HAHAHA good catch.

stevel
Activity Score 423
Kater's picture

Wasting apostrophes. It kills more than just copywriters.

Seriously, if that's a real campaign the copywriter should be shot.

Kater
Activity Score 10
Freelance copywriter
gioborde's picture

I just hope they didn´t print many of these, cuz thats a whole lot of wasted paper

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

Brunsworks's picture

Unfortunately, the agency's bad proofing ("tree's"? Really? There's a precedent for using apostrophes in a plural, but it expired four centuries ago) kills this one for me. The image is sharp, though.

Brunsworks
Activity Score 13
gcc's picture

I'm not saying it was copyied, but this is very similar: http://www.behance.net/gallery/Campanha-Utilizao-e-Reciclagem-de-Papel....

gcc
Activity Score 4
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