Forest denudation

Agency Network: 
January 2009
Greenpeace:  Forest denudation


Print advertisement created by J&J, China for Greenpeace, within the category: Public Interest, NGO.


New type viruses appear continuously because the nature is revenged on humans for forest denudation.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
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silvi's picture

Buena pieza pero el mensaje es un poco rebuscado. Podría ser más simple.

Activity Score 4170
Yourmung's picture

A hug from Colombia mina is rare to find someone with my name.

Activity Score 15
Photographer |

If you stay still enough time all the people will come to you.

BulbheaD's picture

trend alert: grammatically puzzling headlines.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

lol... nicely said

Guest's picture

It's a hellavlot beter then the " don't keep parasite ads"

AlphaDog's picture

Interesting image,no need for a complicated copy

Activity Score 265

Seek and Destroy

designada grafica's picture

Excelente... que incluso el mensaje esta demás sólo con la imagén comprendes todo...

designada grafica
Activity Score 96
Graphic Designer at oaxaca
Guest's picture

New type viruses appear continuously because the nature is revenged on humans for air pollution.
dude, like, totally.

mpared's picture

these look very cool very eye catching

Activity Score 562
Planner at Bold Ogilvy and Mather |

arslan722's picture

extra ordinary Concept......
extra extra ordinary Execution.......

greetings from PAKISTAN

Activity Score 81
Graphic Designer at Faisalabad
Guest's picture

You guys need a better translator.

Javier Ramírez's picture

Concuerdo con las opiniones de imagen funcionaba sola

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Klidesign's picture

Good image, the concept is OK too.

Activity Score 209
Graphic Designer
A stranger abroad's picture

The claim they are making is nonsense. I doubt Greenpeace has ever seen these.

A stranger abroad
Activity Score 427
Copywriter at Singapore
SoCH_TO's picture

Superb !! Art Direction !!

Activity Score 970
Art Director |

Live with Passion

Reality Check's picture

"Denudation": that is the first time I have ever seen that word, never mind in a headline.

Reality Check
Activity Score 2549
Guest's picture

So I'm going to die because Mother Earth is angry at me?

Interesting new direction for Greenpeace. I thought they usually went with the boring "science" arguments, but this is much more fun. Gaea as the avenging goddess scouring mankind from her flaking skin... perhaps it's a cultural thing.

Guest's picture

Bwahahahah...that was seriously the most convoluted, nonsensical line ever written! Denudation??
And the entire premise is a bit screwy. New viruses develop because mother earth is taking revenge on us?!

Major fail, guys.

cp's picture

some say swine flu is nature's way of getting back to us to strike back the balance. I know its a zen thing.
not all will agree and it depends on how you see things. say wat ya like we are responsible for our actions and these ads say it

Activity Score 354
Creative Director
Dev Kumar's picture

Overall, brilliant visualization and artwork. Copy is the spoiler.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
bluegle's picture

incredible idea nice art directions
keep this way

Activity Score 86
Art Director
Bob08's picture

What about gas pollution from chinese coal power stations?

Activity Score 749
Guest's picture

Complete nonsense. We can't just go around making up new scientific 'facts' because it suits us. Well, creationists can, but the rest of us can't. This sort of BS can only harm Greenpeace.

Guest's picture

Great visual concept but ..."because the nature is revenged on humans for forest denudation" ??

Now grammar will revenge on humans for ...hmmm ... denudation

Yourmung's picture

I like it, maybe vengeance is a bit melodramatic. Consequences will be a better option. In any case the visual work is great.

Activity Score 15
Photographer |

If you stay still enough time all the people will come to you.

Guest's picture

有点夸张 不过还是挺不错的

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