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Excessive exploitation

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by J&J, China for Greenpeace, within the category: Public Interest, NGO.

Caption

New type viruses appear continuously because the nature is revenged on humans for excessive exploitation.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
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Guest's picture

It's not true, its not revenge, it's natural...always worked like this. The pollution isn't the guilty of new virus.

Guest
bhavdeep's picture

This CANNOT be an agency work. There are grammatical mistakes and the translation "New type viruses appear continuously because the nature is revenged on humans for air pollution." is different from actual copy "New type viruses appear continuously because the nature is revenged on humans for exploitation". i cannot understand it. neither by copy, nor bye art.

C'mon, its GREEN PEACE man!!

bhavdeep
Activity Score 284
Photographer at student
Guest's picture

the main problem is I don't believe the claim

cool visual though

Guest
jorj's picture

Impressive

jorj
Activity Score 638
Art Director at Senior Art Director
Grace's picture

Bad translation.... otherwise good idea... cool art but does anyone else think the sticky outy bits could be slightly bigger?

Grace
Dev Kumar's picture

Hmmmmm...Chinaman got the hardware right but couldn't save his software from virus.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

you said chinaman...

Guest
sawantsarthak's picture

Bestttttttttttttttttttttttttttttttttttttttttttt And Photoshop work is niceeeeeeeeeeeeeeeeeeeeeeeee

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

louie_wang's picture

not bad.

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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