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Become David, 4

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by FCB, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Caption

Become David and fight against Goliath.

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Milan Solanki's picture

wow, nice art, nice idea

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
jackmancer2017's picture

Lovely visual but what does it communicate? -.^
Oh well, Greenpeace is probably known enough to get away with it - I just don't find it very convincing.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Ron Burgundy's picture

I agree with Jack, seems like a nice illustration with a headline written for it.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
somecopywriter's picture

Love the art, love the concept. Why no great line to go with it?

somecopywriter
Activity Score 1113
Copywriter at Boomtown
andylefty's picture

Concept is solid.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Abhishek Parikh's picture

I like the art... but it is strange that our chap is actually using a slingshot which is made up of wood...
.

Abhishek Parikh
Activity Score 568
vlads's picture

this campaign got me the day. Excellent art and solid concept.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

ace85le's picture

the art is intimidating enough to make me give it a star or two more.

ace85le
Activity Score 3935
Marketing Manager |

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kleenex's picture

winner for art.

kleenex
Activity Score 53332
Web Designer/Developer
MicheleVirgilio's picture

Good campaign. very nice art

MicheleVirgilio
Activity Score 2617
Michaelsmagic's picture

GREENPEACE always brings good ads

Michaelsmagic
Activity Score 261
macnell's picture

.......

macnell
Activity Score 169
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