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Asteridae

Campaign
Agency Network: 
Published/Aired: 
May 2008
Greenpeace:  Asteridae

Description

Print advertisement created by Ogilvy, South Africa for Greenpeace, within the category: Public Interest, NGO.

Caption

Every signature helps save our seas.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
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FlyingDogs's picture

Ooooooh!! Killer!

FlyingDogs
Activity Score 968
Copywriter
gmint7's picture

:::J:::
not killer
the idea or the line using signatures are quite done already.. by both students and agencies

still nice tho

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

wildbore's picture

Nice hard work!

wildbore
Activity Score 749
Creative Director at - - -
brain123's picture

Nop, the idea seems to be just borrowed interest from the sculptures of Jennifer...
http://www.jennifermaestre.com/

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Shanty Mathew's picture

Borrowed would be an understatement.
http://www.jennifermaestre.com/portfolio.php

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Kateter's picture

she's stated as an AD. they probably saw the work and thought to use it for Greenpeace, contacted the author who seemed to agree and get it published.

so what's the problem?

Kateter
Activity Score 2029
Copywriter
LeeHarvey's picture

Have to agree with kateter, her name is on the list so she gets the credits she absolutely deserves. Great art!

LeeHarvey
Activity Score 3045
Creative Director
Shanty Mathew's picture

Just that the ads seem retro-fitted around the art.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

How_Addy's picture

And you're just so sad that you didn't think of it before?

Shock, Horror! Advertising that uses the creative talents of an artist as execution (and even credits her as an AD?!?!) What is the World of advertising coming to?

How_Addy
Activity Score 66
Copywriter
salamandos's picture

At the best it is lame and uncreative to use the style of an artist. The creatives should be the artists of their ads. As always if people use stuff they see on the internet this particular illustration style has already been used by other agencies. So You all get Your work finally on joelapompe.net. Well done.

salamandos
Activity Score 1947
Art Director
Kateter's picture

"The creatives should be the artists of their ads."

really? so creatives should DOP themselves, do the editing themselves, draw a graffiti themselves if they need it in the background, do the make-up themselves, do the 3D animation themselves etc.?

so what is creative business? tiranny of the team or colaboration of various talents?

Kateter
Activity Score 2029
Copywriter
salamandos's picture

This is not what I meant. If the artist has already created works which were built out of pencils this idea is already done. Where is the creativity in using this idea again? Putting a logo on it?

salamandos
Activity Score 1947
Art Director
Kateter's picture

but the agency gave it the NEW idea. before putting claim and logo on the visuals it was just fascinating artwork with different meaning. now it's the advertising idea.

the artist says this on her website:
"It all comes from one idea I had for a box with a secret compartment that would contain a pearl. The box would be shaped like a sea urchin, made of silver. In order to open the box and reveal the secret compartment, you’d have to pull on one of the urchin’s spines. The idea was of something beautiful, sculptural, but that you wouldn’t necessarily want to touch, and that also held a secret treasure."

putting logo and claim on it changed the whole context, you see?

Kateter
Activity Score 2029
Copywriter
salamandos's picture

It was not only "just fascinating artwork with different meaning". This is conceptual art. She speaks about the meaning and intentions of her art pieces. The "advertising idea" made around the art pieces is shallow and boring in my opinion. What makes me wonder repeatedly is that the artists in this and other similar cases are willing to cooperate with agencies.

salamandos
Activity Score 1947
Art Director
Kateter's picture

OK, now you're going in totally subjective way.
now it's a matter of taste. I think exactly the opposite.
but... your opinion, my opinion, agree to disagreee :-)

Kateter
Activity Score 2029
Copywriter
salamandos's picture

Yes. I wanted to write that as well. :)

salamandos
Activity Score 1947
Art Director
everartz's picture

stunning, but i dont like the emptiness in the artwork :S
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

CGilb09's picture

I am so bored with cool ideas thrown onto clean, white backgrounds. What's the point of having AD's if that's going to be the format for everything?

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

jsptrck404's picture

while i don't totally disagree with you, i think that's part of the point here. the uncompleted ocean scene means there's more work to be done. because more signatures, means more ocean would be saved (and more ocean you'd see in the ad).

if there was a completed picture, then logically, that would mean they have enough signatures to have saved what they set out to, and what would be the point of the ad then? the white here makes perfect sense as a call to action.

jsptrck404
Activity Score 437
Art Director |

| think small |

ivan's picture

The point is to know when to use which treatment. Not everything works with white background.

ivan
Activity Score 14
Creative Director at Ads of the World
missed my turn's picture

But who's going to save our colored pencils?

missed my turn
Activity Score 426
brain123's picture

Yeah, let's cut down trees to make colored pencils so we can save the sea!!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Kateter's picture

but if you sign too much everything disappears (according to this idea)

Kateter
Activity Score 2029
Copywriter
cherrydarling's picture

amazing art, but nobody sings with colored pencils...

cherrydarling
Activity Score 28
Copywriter
brain123's picture

Agreed

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
mauricio1828's picture

all i can say is: I luv it

mauricio1828
Activity Score 13
Zeus's picture

congratz...excellent work!!

Zeus
Activity Score 906
somewhere
totalcrap's picture

Gorgeous, but borrowed (stolen?) concept. Please at least credit the artist who created these amazing sculptures (as art, not as advertising) that are being used. To the rest of the creative team, good find.

http://www.jennifermaestre.com/portfolio.php

totalcrap
Activity Score 34
Ohio ad agency
ChuckNorris's picture

She's clearly in the credits.

ChuckNorris
Activity Score 834
Creative Director
doworkson's picture

who the fuck signs a petition in colored pencil?

doworkson
Activity Score 242
Copywriter
ivan's picture

Good point, but the concept would work equally well with pens. Wood is just a more natural texture to use.

ivan
Activity Score 14
Creative Director at Ads of the World
salamandos's picture

really not communicating the wanted message.

salamandos
Activity Score 1947
Art Director
markfoo's picture

congratz jennifer, your work is beautiful.

http://www.jennifermaestre.com/

the ad is... ok.

markfoo
Activity Score 8
j2mango's picture

its from a artist!!!!!!!!
stop steal ideas from artists pls

j2mango
Activity Score 534
Other
miko1aj's picture

before accusing read credits, or at least comments, that You'd know what's really happening in here.

miko1aj
Activity Score 3086
stitchy's picture

brilliant work

stitchy
Activity Score 779
creative design
OMaxweller's picture

Very nice art direction. Very clean. Very simple. Very impactful. Good work.

OMaxweller
Activity Score 79
Copywriter
bobthebuilder's picture

Beautiful art Jen... can't say the same about the direction MR Art Director.

bobthebuilder
Activity Score 57
Creative Director
NatalieM's picture

Great art! Simple and clean.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

sebarestless's picture

Unfortunate immitation of Amnesty's, indeed. There, signatures were saving lives. Here, crayons are saving the seas. Oh-kay, if u say so.

sebarestless
Activity Score 116
Everyonesgotone's picture

It'd be different if they commissioned her to make something new for them. But to just pop a logo and a line on art is poor quality.

Everyonesgotone
Activity Score 3
RRPartners
Spinnaker's picture

An absolutely stunning campaign! Well done.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

Guest's picture

This is completely scam...

This campaign never flighted, but was placed in some back alley publication to make it worthy of entering...

The Kimberley Diamond Fields Gazette...

Ogilvy Johannesburg has the reputation of doing this on many occasions...

I have to say O&M Jo'burg are more interested in their reputation than doing authentic work...

If you have to do that to win, shame on you...

And it's not the first time either...

Shove your egos up your arses...

As for the idea, it is good, but totally bogus...

Guest
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