Air pollution

Agency Network: 
January 2009
Greenpeace:  Air pollution

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Print advertisement created by J&J, China for Greenpeace, within the category: Public Interest, NGO.


New type viruses appear continuously because the nature is revenged on humans for air pollution.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang
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AlphaDog's picture

I like it.
The copy could be more simple.

Activity Score 265

Seek and Destroy

designada grafica's picture

Felicidades muy triste la imagen pero muy conceptual en lo que se quiere decir :(

designada grafica
Activity Score 96
Graphic Designer at oaxaca
HateOnDave's picture

beautiful imagery

copy is a bit lost in translation


Activity Score 50
everartz's picture

beautiful insight... good job

Activity Score 7613
Art Director |

| everartz |

GX's picture

Muy interesante

Activity Score 144
Creative Director
SoCH_TO's picture

Awesome !! Awesome !!Awesome !!Awesome !!Awesome !!Awesome !!
Awesome !! Awesome !!Awesome !!Awesome !!Awesome !!Awesome !!

Activity Score 970
Art Director |

Live with Passion

PERP's picture

I like it, but I think the "revenged" concept might be a little to much.
And they are not very clear at first sight, although the art is good. Anyway, it can work out has a new approach, but I don't feel that this can do much for the cause, they just don't seem to be strong enough.

Activity Score 433
Art Director |

.: look for the green giant on the label :.

cp's picture

i would agree that the word revenge is probably inappropriate, but the concept's good. wat could be a better word, karma - i dont know.
yes copy shd be simpler.

i like it.

Activity Score 354
Creative Director
just write's picture

f***** awesome art... like it...

just write
Activity Score 651
Copywriter at Banyantree communications
Dev Kumar's picture

Wonderful visual. They could've outsourced the copy to Hong Kong. The Chinaman there knows the language much better than those in places like Shanghai.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
sawantsarthak's picture

WoW........But .I think there is no need of copy
Visual Say Lot.............

Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”


Guest's picture

revenge for air pollution?
is that a fact?

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