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African Trash Masks, Grey

Campaign
Agency Network: 
Published/Aired: 
June 2017
Greenpeace Africa: African Trash Masks, Grey

Description

Litter is an on-going problem. And in Africa’s burgeoning consumerist societies, the more we buy, the more trash we produce. To raise awareness for Greenpeace, we asked two young local artists to create African masks out of trash. Masks are familiar icons, and to see them like this produces a powerful image of how pollution can re-define our culture. The masks were then photographed on children to hint at the impact of pollution on future generations. Aside from running ads in Namibian newspapers and on street poles, we also displayed posters in schools and colleges to inspire youngsters to rethink how they dispose of trash.

Print advertisement created by Y&R, Namibia for Greenpeace Africa, within the category: Public Interest, NGO.

Caption

Trash shouldn’t define our culture.

Advertising Agency: Advantage Y&R, Windhoek, Namibia
Creative Director: Toufic Beyhum
Copywriter: Carl Gough
Photographer: Shawn Van Eeden
Artists: Saima & Shimii
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Highest Rated

Dzsoi's picture

I think the concept is nice, the headline should be refined.

Dzsoi
Activity Score 8611
Copywriter
Wrong Opinion's picture

overall the series is ok, but not special

Wrong Opinion
Activity Score 293
Dzsoi's picture

I think the concept is nice, the headline should be refined.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I want a mask.

kleenex
Activity Score 58793
Web Designer/Developer
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