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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Daehong, South Korea for Green Korea United, within the category: Public Interest, NGO.

Caption

We are drowning. Rescue us from global warming.

Art Director: Kim, Junghwa
Copywriter: Lee
Illustrator: Lee, Juyong
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Guest commenter's picture

prefer dis one.nice visual.

Guest commenter
brc912's picture

Wrong... That is a completely different concept. People are quick to say DONE on this site. Plus, even if that was the same concept, this is a superior execution to those, in my opinion.

brc912
Activity Score 105
Graphic Designer
Guest commenter 02's picture

Not another ad against global warming.

Guest commenter 02
Crisp One's picture

****comment moved to 1st one in campaign*****

Crisp One
Activity Score 2005
Other at New York
troika02's picture

very captivating. great art...

troika02
Activity Score 212
Graphic Designer at Graphic Designer
Zidor's picture

poor idea, great visual.

Zidor
Activity Score 60
vanderleun's picture

Perfect ad. Take a big lie and make it bigger.

vanderleun
Guest commenter's picture

great sky but find the birds were too big compared to the island...

Guest commenter
Crisp One's picture

Global Warming = Huge Birds + Scary Islands

Crisp One
Activity Score 2005
Other at New York
mark3r's picture

Hehe, you guys are right.

mark3r
Activity Score 1949
Art Director at Scout
teenie's picture

No more global-warming ads, please. There's nothing new here--nothing that would make anyone finally sit up and say "oh! I really SHOULD do something!". Unless a global-warming ad is totally new and terribly effective, I think we should just leave these alone.

teenie
Activity Score 1894
Copywriter
brc912's picture

People keep saying, "No more global warming ad." just because we are in the ad industry and pay attention to the vastness of all of these ads does not mean that the every day person is aware of them. Maybe one execution grabs the attention of someone that was not reached by a different execution. Maybe this ad was placed in one kind of magazine that one person sees that is not accessible to others. Not everyone is as in touch with marketing as we in the industry would like to believe. I say the more we can get the message out there the better because everyone needs to wake up. Comment on the quality of the ad with regards to the concept/art direction not on whether you think that we are overkilling the message.

brc912
Activity Score 105
Graphic Designer
zmekyus's picture

like this one more as well...they both very good though...

zmekyus
Activity Score 120
Guest's picture

NO GOOD

Guest
yoono's picture

very very very very very very NICE.

yoono
Activity Score 115
Art Director at ADRICH
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