Money belt

Campaign
Agency Network: 
Published/Aired: 
March 2009
Grazia:  Money belt
Grazia Print Ad -  Money belt

Also From This Campaign 2

Description

Print advertisement created by McCann, Italy for Grazia, within the category: Media.

Caption

Remember, women notice the details first. Grazia Magazine. Fashion is in the little things.

Advertising Agency: McCann Erickson, Milan, Italy
Creative Directors: Marco Cremona, Milka Pogliani
Art Director: Erik Loi
Copywriters: Chiara Castiglioni, Francesca Pagliarini
Photographer: Zona 13
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Guest's picture

Don't get.

Guest
theanc's picture

Come on, that's not hard to get it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

go to buy an other brain, no one can help you.

Guest
Guest's picture

or sell yours, as "never been used".

Guest
BachBern's picture

Better

BachBern
Activity Score 106
Guest's picture

i didn't like it.. forced

Guest
TRICKY's picture

the work is nice but the idea is insulting for women

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

How is it insulting.....?

Just asking to gather answers

Guest
TRICKY's picture

well it portraits women to be superficial

TRICKY
Activity Score 3790
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

"portrays"

Guest
Guest's picture

Boring.

Guest
Guest's picture

I don't get it.

Guest
ivan's picture

Women notice the size of your wallet first.

ivan
Creative Director at Ads of the World
whitespace's picture

don't think that's the wallet. think it's more of a leather pouch, which is a terribly unfashionable thing to wear to pick up chicks. the size is to show the woman's point of view when looking at the guy, like a huge zit on the forehead it's gonna be the main distraction of the evening and lower your chances of getting laid unless you have a really expensive car to save yourself with.

whitespace
Activity Score 1947
Creative Director
Guest's picture

its not a wallet is it? I just thought it was a trendy leather bag.

Its not a complicated ad, why dont people understand it.

Are you not reading the strap line or something...or is it tiresome beligerant hubris?

Guest
Guest's picture

Trendy leather bag?
I think that's an oxymoron

Guest
Javier Ramírez's picture

Mucho mejor que el otro, gran campaña.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1237
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

ok. Ma poi la smettete?

Guest
Guest's picture

If you look at the title, it says "Money belt". Like white socks, nothing very fashionable indeed. My only question is why is this an ad for a magazine for women.

Guest
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