Forest, 2

Campaign
Agency Network: 
Published/Aired: 
January 2017
Grayne: Forest, 2

Description

When you look at Grayne Shingles, you’d never know they’re made of composite material. Why? Because detail and grain patterns make it look exactly like real wood shingles. So, to promote the brand’s 3 real-wood colors, we came up with a print campaign that takes the shingles off the house and puts them in a more ‘natural’ environment.

Print advertisement created by Sleek Machine, United States for Grayne, within the category: House, Garden.

Caption

As close to real wood as it gets.

Advertising Agency: Sleek Machine, Boston, USA
Chief Creative Officer: Tim Cawley
Senior Copywriter: Jeff Marois
Senior Art Director: Jessica Ruggieri
Digital Imaging: Costis Papatheodorou
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