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chintan ruparel's picture

i only like this one..

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Have Heart's picture

Don't get what they're trying to say.

Have Heart
Activity Score 922
Art Director
addyhoch10's picture

let's cheese grater?

addyhoch10
Activity Score 2580
Art Director
Global Cheese's picture

Global Cheese

nice photo. still, pooh.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

AriesDW's picture

I agree

AriesDW
Activity Score 172
Other
purplesimon's picture

That's so bad it grates.

Sorry, I think it deserved a terrible pun.

purplesimon
Activity Score 473
Copywriter at Euro RSCG
Stigset's picture

Is the concept "let's eat together" ? I don't understand the point. Maybe it's suposed to represent the mini as a romantic restaurant. Actually I don't get it

Stigset
Activity Score 1454
Art Director
Absolut M's picture

Just "mini" ????

Absolut M
Activity Score 1069
Marketing Manager
Minimum's picture

You called?

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Dick Huges's picture

Even with my 196 IQ I can't get this.

Dick Huges
Activity Score 935
Copywriter
Pouts's picture

It's nice! you don't need to get this. It's just the brand communication of MINI that leaves free space for ads like this, try to see it a ART and i'm sure you'll get it, BRAVO!

Pouts
Activity Score 693
Art Director
Dick Huges's picture

ART ≠ Advertising

Dick Huges
Activity Score 935
Copywriter
salamandos's picture

advertising and art can be the same, simply it does not make sense to make rules

salamandos
Activity Score 1945
Art Director
ooops's picture

advertising involve business.
art embraced by personality.

ooops
Activity Score 448
Other
salamandos's picture

yes, and?

salamandos
Activity Score 1945
Art Director
instinctive traveller's picture

But my friend, doesn't the first canon of advertising say that Advertising is not Art? Or do you suppose that's a dumb thing to say? And pray what rules are we talking about? Granted that design has no rules. You can't say that for advertising can you? http://upthechimney.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
Have Heart's picture

Is it meant like "Mini spices up your life"?!

Have Heart
Activity Score 922
Art Director
Minimum's picture

I sure do

Minimum
Activity Score 1428
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

mrtalented's picture

extra holes on the roof for cheesy ride!

mrtalented
Activity Score 2169
Creative Director
addyhoch10's picture

these are speed holes. they make the car go faster.

addyhoch10
Activity Score 2580
Art Director
adstrike's picture

I think the campaign is trying to say that a mini is very small, like the objects use in the kitchen, or is just fun to go dinner in a mini… in any case very, very confuse…

adstrike
Activity Score 334
Copywriter
ripster's picture

a man is farting

1000 scientist are trying to find out why he did so. bacterias, illnes, wrong food, brain stress, god?
a fart is sometimes just a fart and smells

end of the story

ripster
Activity Score 152
Other
SummerA's picture

It's so small it's like a kitchen utensil you can grab in your hand? is that it?

SummerA
Activity Score 154
Other
Tapper's picture

In blue, under number of reads, it says 'mini eat out guide' so I guess the execution is very relevant to the publiction its going in.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
liar's picture

well i think everyone knows that a kitchen utensil, use a potato as an example, use against this utensil will slice out tiny pieces, or mini pieces. But still, the whole idea here is mini, does not quite related to the whole point.

liar
Activity Score 382
Other
DK's picture

the mini is an icon. a design and technological marvel. the mini is a cool car. the mini is a sports car. the mini is a very personal car. the mini is not a cheese grater. obviously the guys who did this have never driven a mini or owned one. this almost looks like a rival has done these. no lets not mini like this

DK
Activity Score 43
Art Director |

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If it dont sell it aint creative

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