Handwriting Speaks, Was not there

Agency Network: 
October 2012
Graphology Expert:  Handwriting Speaks, Was not there


Print advertisement created by Makani, India for Graphology Expert, within the category: Professional Services.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani ,Sameer Makani
Art Directors: Rahul Patel, Prasad Rao
Copywriter: Shivnay Sabharwal
Illustrators: Siddhartha Choudhary, Sameer Surwade
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andylefty's picture

It's clearly a difficult task to achieve this idea.
I mean the illustrations are pretty impossible to decipher on the zoomed in version.
Maybe could have been better with just a word in each poster to allow for bigger illustrations.

Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
sonufrommars's picture


Activity Score 67
Art Director at india
lesinconnus's picture
Activity Score 33
kleenex's picture

Font work is solid.

Activity Score 58777
Web Designer/Developer
morse's picture

Way too complicated to solve this ad. Doesn't work.

Activity Score 18159
Art Director |

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advertising ninja's picture

first, there is something to it but this type of story telling has been done too many times, so where is the newness?
second, the type of illustration you chose is too refined, doesnt fit the idea. it should've been closer to "handwriting"..
third, the story is almost impossible to get, let alone interesting enough for the viewer to bother.
fourth, actually you should've picked different types of illustrations to make it "personal" for different people, bringing closer to your product.
fifth, keep trying. thats the way to learn.

advertising ninja
Activity Score 614
Art Director at brain, warsaw
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