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Queen of spades

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Euro RSCG, Serbia for Grand Casino Beograd, within the category: Gaming.

Caption

The best of Belgrade in one place
Grand Casino

Advertising Agency: Euro RSCG, Belgrade, Serbia
Creative Director: Lazar Labus
Art Director / Copywriter: Josip Modli
Photographer: Miloš Gazdić
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vote4pedro's picture

so either they didn't know "spade" is a racist term for black. or else they didn't care.

vote4pedro
Activity Score 4601
Copywriter
Bill Me Now's picture

That was my first thought. Not sure if it's the team that created it, or an overly sensitive viewer, but someone's going to be crying about this one...

Bill Me Now
Activity Score 180
Goyasapiens's picture

Than you never heard about Alexander Sergeyevich Pushkin and Pyotr Ilyich Tchaikovsky when your first connotation about spade is racist term used in the post-Civil War era in US.

Goyasapiens
Activity Score 7
Graphic Designer at Serbia
andylefty's picture

More likely the latter.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

While it's awkward as hell in English-speaking countries, I seriously doubt these guys were aware of the full connotation.

That said, the whole series is tacky and ugly.

Billoughsby
Activity Score 5150
Art Director |

That's it.

atb2005's picture

Serbia is like new Russia. Everything sex.

That said, they don't have to be aware of "that" connotation, which would be totally lost on the Serbian public. The ad was made for a non English speaking market. For that reason, I find nothing controversial here. Just a boring tacky campaign.

atb2005
Activity Score 13557
Billoughsby's picture

So we agree. I think.

Billoughsby
Activity Score 5150
Art Director |

That's it.

notanugget's picture

She looks like she's ready to go home.

notanugget
Activity Score 135
Other
Vanjaaa's picture

The thing about the copy is that the original in Serbian "dama pik" has no racial connotation whatsoever. Granted, when translated it is a somewhat unfortunate solution.

Vanjaaa
Activity Score 26
Copywriter
Billoughsby's picture

Vanjaaa, Vanjaaa, Vanjaaa!

Billoughsby
Activity Score 5150
Art Director |

That's it.

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