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cuteangel's picture

very very good work.......

cuteangel
Activity Score 39
Karnataka Chitrakala Prishath, Bangalore
djspiralz's picture

strong

djspiralz
Activity Score 491
Copywriter
Cash White's picture

The line totally takes away from the ad.

Cash White
Activity Score 66
Copywriter
the_ashlands's picture

i agree..the copy is awkward, probably could have left it out completely. but this concept is absolutely brilliant if you ask me! so powerful..great use of the glass from the frame to re-inact a car accident scene.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Modal Writer's picture

why shorten graduation? otherwise it's fresh, never seen that before and it's great.

Modal Writer
Activity Score 333
Copywriter
the_ashlands's picture

i think the 'grad' is in reference to a graduate rather than the graduation, not sure tho that was just my take on it. perhaps they wanted to involve a certain degree of ambiguity??

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

PaulyG_fill in the blank's picture

I agree. This is superb work. VEry effective. The line isn't even necessary. THe picture with MADD in the bottome says it all.

PaulyG_fill in ...
Activity Score 1148
Copywriter
lchiesi's picture

excelent idea and execution

lchiesi
Activity Score 128
Copywriter
weighter's picture

I am so very jealous that this idea is now taken. I know I would have found it heh... awesome work. jealous.

weighter
Activity Score 744
Art Director
vikthegreat's picture

the picture frame representing a car crash has been done a thousand times before... i'm quite surprised no one has realised that so far...
it's quite embarrassing actually, how NO ONE has said ANYTHING so far!!!
tsk tsk tsk...
:D

vikthegreat
Activity Score 51
Copywriter
the_ashlands's picture

can we get a link to some of them...?

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

eslametman's picture

Yes i checked the links
but i think art diection here is stronger even if the idea is not ginuene

eslametman
Activity Score 74
Art Director |

Eslam Etman

PaulyG_fill in the blank's picture

I agree. The idea may not be the first of its kind, but this execution far outweighs the others. They took an exisiting idea and really brought it to the next level.

PaulyG_fill in ...
Activity Score 1148
Copywriter
the_ashlands's picture

me too.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

weighter's picture

thats quite unfortunate. i feel like a lover spurned.

weighter
Activity Score 744
Art Director
PaulyG_fill in the blank's picture

well, not so original afterall.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Flurb's picture

RE: jebus's post
FROM: The team who created the MADD ad

A little background on the second set of ads that jebus linked to in his post… They were created by MacLaren McCann Calgary – AND THEY NEVER RAN. Apparently they were created for a pitch, but no one outside of MacLaren and their client had ever seen them before our ad was published. However, when we first posted our MADD ad on ihaveanidea.org, a minion at MacLaren pulled out their ads and claimed we plagiarized – which made for a juicy bit of blogging, but was COMPLETELY UNTRUE.

Eventually the CD at MacLaren realized the error in his underling’s accusation and wrote us a personal note retracting the accusation of plagiarism and formally apologizing. Even though our name had been dragged through the mud, we decided to take the high road and not mention MacLaren’s backpedaling on the ihaveanidea forum.

With regards to the first ad… Although we never saw it prior to creating our ad for MADD, at least it appears to be a legitimate ad. Well shit, what can we say? It’s unfortunate that a vaguely similar idea was published before ours, but we’d like to think that we elevated the concept to a whole new level and executed it a hell of a lot better than any of the other ads shown.

Flurb
Activity Score 263
Creative Director
kre8's picture

your ad looks 100 times better.
but i gotto say with theirs - thats some pretty heavy retouching for ads that were only used in a pitch.

kre8
Activity Score 989
Copywriter
slim's picture

maybe they made up actual photoframes and smashed them...

slim
Activity Score 1047
Copywriter
RahoolTalukdar's picture

The 1...

Strict no no for BILLBOARDS.........
Cuz the non drunk drivers would smash up...........

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

HV's picture

Sure this is a better execution than the prevoius ones.

Still done before, but if you are looking for an award some where might get it anyway, hence the "next level" and the execution.

But why didn't you place the logo in the top right corner. You have perperly tried it, but I think it would balance better like that and be more readble.

Good luck.

HV
Activity Score 212
Art Director
cuteangel's picture

very very good work.......

cuteangel
Activity Score 39
Karnataka Chitrakala Prishath, Bangalore
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