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Woman Baby

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Ogilvy, Chile for Graco Cribs, within the category: House, Garden.

Caption

When your baby sleeps you sleep like a baby.
Graco A Crib of Dreams

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Director: Felipe Manalich/Nicolas Neumann
Copywriter: Nicolas Neumann/Felipe Manalich
Account Supervisor: Eric Krohn
Art Director: Gonzalo Navarro
Photographer: Renato Del Valle
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Jupiter's picture

yeah baby...thats the way i like it hahaha!

nice one:-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

SoCH_TO's picture

Done !! Done !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Hibon's picture

Link ? No link no done!

Hibon
Activity Score 3734

Simple ideas are the best !

jackal hunts's picture

An OK campaign...

jackal hunts
Activity Score 325
Copywriter at India
thedesignaddict's picture

Nice insight because it's true.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jamesrothenburg's picture

I wanted to love this but the headline is bit clunky.

jamesrothenburg
Activity Score 554
Art Director
Hibon's picture

Nice but not...GREAT.

Hibon
Activity Score 3734

Simple ideas are the best !

Dreambang's picture

Not Much CREATIVE ..:-(

Dreambang
Activity Score 239
Creative Director at India |

Dang

lynnholilin's picture

i love how the initial impression makes you think it's a baby but upon closer inspection it is an adult, the pastel hue is lovely too.

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

pulchinela's picture

It's a true.

pulchinela
Activity Score 1175
Guest's picture

Truth is is the most powerful thing in advertising...

Truth = real = believable = relevant = credible = action

Guest
michelangelo's picture

effective for parents who have baby experience

michelangelo
Activity Score 660
Libor Oubrecht's picture

Nice idea, funny one!

Libor Oubrecht
Activity Score 309
Copywriter
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