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Fire truck

Agency Network: 
Published/Aired: 
September 2010
GPS Bay Print Ad -  Fire truck

Description

Print advertisement created by McCann, Singapore for GPS Bay, within the category: Electronics, Technology.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter / Art Director: Chow Kok Keong
Photographer: Cue Art
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Guest's picture

how are they gonna drive through that smoke?

Guest
Guest's picture

Scam-a-lam-a-ding-dong.

Guest
jackmancer2017's picture

It's funny when you realise it =) Not sure if a fire truck would be the best selling thing for car owners too but it shows the effect of getting there quickly and the right way =)

jackmancer2017
Dzsoi's picture

I agree, not a situation Average Joe could identify with.

Dzsoi
Activity Score 8557
Copywriter at Brightly
Jupiter's picture

idea is good...execution is bad.

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

i think idea and execution is very good. i like it

Guest
dadada's picture

execution is good...idea is twisted

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Wouldn't a fire service have good knowledge of the whole area that they serve and know how to get there anyway? I think its a bit silly.

Guest
Psicowalrus's picture

execution and idea are B-A-D!

Psicowalrus
Activity Score 13
Creative Director at Zanella Hnos.
kalpesh78's picture

They need GPS to find an idea.

Heey!!!! now that's an idea :)

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Hibon's picture

Where is the idea???? (this is a poster not a ad)

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

There is an idea, a good idea. I like it.

silvi
Activity Score 4172
Copywriter
kalpesh78's picture

NO Silvi. there's no idea here.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

They don't need GPS

Guest
HappyHour's picture

i can't be the only one who thought it was the Lost smoke monster at first

HappyHour
Activity Score 2381
Guest's picture

There is an idea...never miss the destination

Guest
Guest's picture

I think the smoke represents "fog of war" from real time strategy games. First i thought the highay was on fire, heh.

Guest
AssassinX's picture

What's wrong with the picture, why I saw a half of it is covered by a transparent black layer?

AssassinX
Activity Score 1329
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