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Just coffee

Campaign
Agency Network: 
Published/Aired: 
April 2016
Goya: Just coffee
Goya Print Ad - Just coffee

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Description

Big coffee chains have put in vogue adding extra flavors and ingredients, to an extent that it makes us forget the main ingredient: coffee. Nevertheless, there are many coffee drinkers who enjoy the taste and simplicity of a good cup of coffee. We want to give a nod to our consumers, the true coffee lovers who are not into the “fluff” and trendy orders from coffee shops. And we’ll remind those who are not in the know the fundamental part of a cup of coffee, which is: COFFEE.

Print advertisement created by Dieste, United States for Goya, within the category: Non-Alcoholic Drinks.

Advertising Agency: Dieste Inc., Dallas, USA
Creative Directors: Ciro Sarmiento, Marina Cuesta, Gustavo Zapata
Art Directors: Jesse Echevarría, Rocío Ramírez
Copywriter: Marta Matías
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Highest Rated

ss87's picture

As a copywriter, I love the copy and especially that the unhighlighted text doesn't repeat itself at any point.

Just couldn't help noticing they misspelled chocolate as 'choclate' in one of the lines towards the end...

ss87
Activity Score 59
Copywriter
work and copy's picture

I love and appreciate copy, so I am giving this an "extra" star.

Solid layout, concept and colors.

If anything were to change, the bottom line and product is made .25 larger.

work and copy
Activity Score 513
Other
ss87's picture

As a copywriter, I love the copy and especially that the unhighlighted text doesn't repeat itself at any point.

Just couldn't help noticing they misspelled chocolate as 'choclate' in one of the lines towards the end...

ss87
Activity Score 59
Copywriter
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