Agency Network: 
Published/Aired: 
June 2010
Governo do Estado Sao Paulo / Rodoanel:  Sign

Description

Print advertisement created by Lua Branca, Brazil for Governo do Estado Sao Paulo, within the category: Public Interest, NGO.

Caption

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoanel has been helping in the growth of the brazilian economy.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo
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Highest Rated

Guest's picture

I dont like it. So normal.

Guest
Marlus Lau's picture

Very nice campaign.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Underdose's picture

Published with typo?

Underdose
Activity Score 134
dollypoppin's picture

Typo error? What, the small "b" in brazilian?

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Gjeli's picture

The small "b" for Brazilian i think is a grammatical error :) Anyway, it is a nice campaign.

Gjeli
Activity Score 103
Art Director
pez's picture

I think it isn't a grammatical error... you must use caps for Brazil, but not for brazilian, don't you?...
Nice campaign btw... I like it...

pez
Activity Score 1770
Creative Director
CUTIEPIE's picture

Yeah, the rule says that when your talking about nationality (brazilian) it is written in small caps, when you mention the country, thats when you use the (big) caps.

CUTIEPIE
Activity Score 339
Guest's picture

I dont like it. So normal.

Guest
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