Agency Network: 
Published/Aired: 
June 2010
Governo do Estado Sao Paulo / Rodoanel:  Container

Description

Print advertisement created by Lua Branca, Brazil for Governo do Estado Sao Paulo, within the category: Public Interest, NGO.

Caption

Rodoanel, the biggest road work in Brazil, is ready.
As big as its benefits.
That's the only thing people talk about:
Rodoamel facilitates the draining of the national production to the biggest post in the country.

Advertising Agency: Lua Branca, Sao Paulo, Brazil
Creative Director: Rodrigo Gonzalez
Head of Art / Art Director: Caio Grafietti
Copywriter: Marcelo Diniz
Photography: Alexandre Rielo
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Sven Gali's picture

I like the concept...the message is lacking

Sven Gali
Activity Score 843
Photographer
dollypoppin's picture

Just liked the execution.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

dollypoppin's picture

Just liked the execution.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Adaddicted's picture

We have seen this execution already here few days back.
http://adsoftheworld.com/media/outdoor/lg_mobile_phones_management_book

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Guest's picture

yes it is the same sort of idea. But I do think that this campaign is more relevant to its product and a far better execution than the LG press.

Guest
jilia's picture

have some similiar with LG

jilia
Activity Score 6
school
Shajeel Dzyner's picture

Nice ad

Shajeel Dzyner
Activity Score 26
Art Director at Dubai media city
Guest's picture

SUPER IMAGE!
Message rather weak.

Guest
AssassinX's picture

Just like the execution.

AssassinX
Activity Score 1295
Cheerriiee's picture

I love it!, just the copy needs a little work, too long it lost meaning.

Cheerriiee
Activity Score 950
Graphic Designer
r3dcube's picture

nice execution ... and yeah agree on the copy ... too long, and hard to read @ 1st glance

r3dcube
Activity Score 11
Art Director at CRUSH advertising indonesia
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