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Agency Network: 
Published/Aired: 
October 2017
Government of Jammu & Kashmir: Heaven

Description

Government of Jammu & Kashmir’s Directorate of Horticulture Planning & Marketing commissioned Kashmir’s exclusive strategic and creative advertising agency, BlackSheep.Works to conceptualise a plum creative campaign for promoting Kashmiri apple under its flagship programme Apple Year: 2017-18 Campaign. This campaign is the fruit of agency’s labour.

Print advertisement created by BlackSheep.Works, India for Government of Jammu & Kashmir, within the category: Public Interest, NGO.

Caption

Our Apple Tastes Like Heaven Because It Grows In One!

Kashmir is the apple of every fruit lover’s eye. It’s home to some heavenly varieties of apple like Ambri, Amreecan Trael, Maharaeji, Kulu, Kietchaami, Kesri, Malmohi, Chamura, Hazratbali, Razakwaari, Chamura, Red and Golden Delicious.

70% of India’s apple production, that is about 17,26,834 metric tonnes, solely produced by Jammu & Kashmir, is lapped up by 150 fruit markets across the India sub-continent as well as exported to neighbouring countries like Nepal and Bangladesh.

Kashmir’s naturally blessed topography has literally helped horticulture blossom into a plum sector. The juiciest part is that it contributes 8% to the state’s GDP with an annual turnover of about Rs. 6,000.00 crore.

To sweeten the deal further, the government is taking major initiatives to boost the horticulture economy under its flagship programme Apple Year: 2017-18.

Right from introducing state-of-the-art research and technology to establishing top notch infrastructure to providing market intelligence, the ministry is leaving no stone unturned to make sure the growers’ hard work bears fruit.

Now, that’s sweet.

Advertising Agency: BlackSheep.Works, Kashmir, India
Creative Director / Copywriter: Asif Amin Tibet Baqual
Art Director: Suneel G Katarnavare
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Highest Rated

Shraddha_pawar's picture

Best of the series. The Silicon valley one is the epic fail.

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

Shraddha_pawar's picture

Best of the series. The Silicon valley one is the epic fail.

Shraddha_pawar
Activity Score 972
Copywriter |

Shraddha

kleenex's picture

I am going to agree with Shradda_pawar that Silicon valley one is not the best of the series.

kleenex
Activity Score 58742
Web Designer/Developer
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