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December 2011
Göteborg International Film Festival:  Dragon embryo
Göteborg International Film Festival Print Ad -  Dragon embryo

Description

The Berlin Film Festival has its bear. Cannes owns their lion. Göteborg International Film Festival, ranked as one of the 10 most important film festivals in the world, would soon get their dragon. For over 30 years this untapped resource has played a passive role in the festival’s logo. Now it was time to share the upcoming happy occasion with the world. And what could be a more suitable presentation than to invite everyone into the nursery? With the birth of the dragon fast approaching, Göteborg International Film Festival is on the precipice of a new era. The era of the dragon.

Print advertisement created by SCP, Sweden for Göteborg International Film Festival, within the category: Recreation, Leisure.

Caption

New films, new faces, new talent

Advertising Agency: SCP Göteborg AB, Sweden
Creative Director: Tommy Östberg
Copywriter: Staffan Dempe
Art Director: Birgitta Grönlund
Illustrator: Thomas Feiner / Digital Art
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Highest Rated

kleenex's picture

I agree with you.

kleenex
Activity Score 58667
Web Designer/Developer
Mytwocents's picture

Very weak idea. Retouch is not bad though.

Mytwocents
Activity Score 285
Copywriter
Roger Keynes's picture

Art 1. Idea 0.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

I agree with you.

kleenex
Activity Score 58667
Web Designer/Developer
Lazarus's picture

Meh.

Lazarus
Activity Score 1536
Creative Director
shahidali's picture

Seriously???

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Hadrons's picture

o.k. for a start

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

cortneigh's picture

I think this is really good, could have a couple changes, personally I don't see why people aren't liking this.

cortneigh
Activity Score 45
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