Advertisement
Agency Network: 
Published/Aired: 
August 2010
Gorilla Super Glue:  H2O

Description

Print advertisement created by Miami Ad School, Spain for Gorilla Super Glue, within the category: Industrial, Agriculture.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco
Log in or register to post comments

Highest Rated

Guest's picture

Don't get the h2o oil think....please can someone else comment then Billoughsby ( probably this guy is a friend who like boring ideas)

Guest
Billoughsby's picture

Nice.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

get a life billoughsby, stop saying you LOVE every stupid ad

Guest
Billoughsby's picture

Guest = troll. Thanks for the laugh.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Don't get the h2o oil think....please can someone else comment then Billoughsby ( probably this guy is a friend who like boring ideas)

Guest
Billoughsby's picture

Wrong and wrong again.

--Why are the trolls so threatened by this series? It's really showing.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

I like the idea, but I don't think it's being used for the right product.

Guest
Guest's picture

Best one!

Guest
Guest's picture

I know these guys, They are really good!

Guest
aji pam's picture

idea, AD.. nothing new

aji pam
Activity Score 94
Graphic Designer
Guest's picture

Nice art direction, but for me it falls short because there's no truth to any of these executions: you don't use glue to join things that are opposites, you use glue to put things back together.

Water + Oil don't go, neither does Black + KKK. The idea is there, the art direction is nice, but it's not the product truth.

Guest
aj_stone1981's picture

I get the idea of things being together which normally wouldn't at all, but it's not actually telling me anything i can believe. Can it stick water to oil? No. The ideas feel a bit 'first thought'. The ideas are so surreal that i don't believe them, and don't believe in the product. This didn't leave me thinking "wow that must be good glue" it left me thinking "that would never ever work". Think on a bit further. What are the benefits of being able to glue two things together that don't go together normally? What's good or cool about putting together an IBM and a Mac? Or oil and water? Show me a benefit?

aj_stone1981
Activity Score 482
Art Director
Guest's picture

I gonna go ahead and say you are being "that guy" and over-analyzing the shit out of this clever campaign/

Guest
Guest's picture

It's not clever if it doesn't make sense. Then it's nonsensical.

Guest
Billoughsby's picture

It makes sense to most of the commentators; look at the entire series and comments.

There's an idea here, very concisely -- I would even say "purely" -- communicated. For most of us, it is an instant read, instant "got the joke". That's at least one species of good advertising.

For the intended target, the benefit of gluing two totally dissimilar things together is obvious: being able to glue plastic to wood, glass to metal, etc. If you own a home, you get it.

People are picking at this, not even thinking too hard.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Dzsoi's picture

Same here. Why would you write an example that is non-sense? To stir up a mediocre idea (look, they have split the common letter in those words, wow!)? Doesn't make it good I can tell you. Keep thinking.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

The ad is not real. It belongs to a student. Not real things doesn´t exist. The advertising´s new blood works in agencys as trainees, not in a ad school!!!!

Guest
Yarp's picture

The idea is there, but the executions are way off. It's not simple, it's confusing. How and why would you glue water and oil? More importantly Gorilla Glue can't do that. Anyone, including CDs, looking at the ad will think "scam" first and flip the page.

Yarp
Activity Score 385
Copywriter at Freelance
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement