Also From This Campaign 4
Description
Print advertisement created by Miami Ad School, Spain for Gorilla Super Glue, within the category: Industrial, Agriculture.
Art Director: Santiago Cosme
Copywriter: Victor Javier Blanco
Don't get the h2o oil think....please can someone else comment then Billoughsby ( probably this guy is a friend who like boring ideas)
Wrong and wrong again.
--Why are the trolls so threatened by this series? It's really showing.
That's it.
I like the idea, but I don't think it's being used for the right product.
Best one!
I know these guys, They are really good!
Nice art direction, but for me it falls short because there's no truth to any of these executions: you don't use glue to join things that are opposites, you use glue to put things back together.
Water + Oil don't go, neither does Black + KKK. The idea is there, the art direction is nice, but it's not the product truth.
I get the idea of things being together which normally wouldn't at all, but it's not actually telling me anything i can believe. Can it stick water to oil? No. The ideas feel a bit 'first thought'. The ideas are so surreal that i don't believe them, and don't believe in the product. This didn't leave me thinking "wow that must be good glue" it left me thinking "that would never ever work". Think on a bit further. What are the benefits of being able to glue two things together that don't go together normally? What's good or cool about putting together an IBM and a Mac? Or oil and water? Show me a benefit?
I gonna go ahead and say you are being "that guy" and over-analyzing the shit out of this clever campaign/
It's not clever if it doesn't make sense. Then it's nonsensical.
It makes sense to most of the commentators; look at the entire series and comments.
There's an idea here, very concisely -- I would even say "purely" -- communicated. For most of us, it is an instant read, instant "got the joke". That's at least one species of good advertising.
For the intended target, the benefit of gluing two totally dissimilar things together is obvious: being able to glue plastic to wood, glass to metal, etc. If you own a home, you get it.
People are picking at this, not even thinking too hard.
That's it.
Same here. Why would you write an example that is non-sense? To stir up a mediocre idea (look, they have split the common letter in those words, wow!)? Doesn't make it good I can tell you. Keep thinking.
The ad is not real. It belongs to a student. Not real things doesn´t exist. The advertising´s new blood works in agencys as trainees, not in a ad school!!!!
The idea is there, but the executions are way off. It's not simple, it's confusing. How and why would you glue water and oil? More importantly Gorilla Glue can't do that. Anyone, including CDs, looking at the ad will think "scam" first and flip the page.
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