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Outdoors

Campaign
Agency Network: 
Published/Aired: 
September 2010
Like
20
Views
12209
Gorilla Ladders:  Outdoors

Description

Print advertisement created by Showpony, Australia for Gorilla Ladders, within the category: Industrial, Agriculture.

Caption

Take the ground with you.
To find out more about our full range of ladders.
Visit gorillaladders.com.au or call 1300 362 393

Advertising Agency: Showpony, Adelaide, Australia
Creative Director: Parris Mesidis
Art Director: Manuela Ortiz
Copywriters: Andrew Bensley, Parris Mesidis
Photographer: Gary Sheppard
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Highest Rated

Guest's picture

Simple idea executed brilliantly. I think the rest of you need to get back to Account service

Guest
dadada's picture

Not sure about the idea, it would work better if the benefice was safety or non-skid, but here the benefice is not obvious.

the packshot could be better if isolated from the visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

m.guney's picture

A little more simple explanation would have been better.

m.guney
Activity Score 67
Copywriter
Guest's picture

I think these are actually pretty good. And they do allude to safety and non-skidding... when you're on these ladders, it's as stable as the ground - you just happen to be at the height you need to be.

Guest
atb2005's picture

This is one of those campaigns that are pointlessly original. I would have made just the top step of the ladder look like ground. That said, I like the name of the agency, Showpony.

atb2005
Activity Score 13557
Guest's picture

that's why you will never have work submitted on here. My Account Service senses are screaming

Guest
atb2005's picture

Exactly.

atb2005
Activity Score 13557
Guest's picture

i think this is a very good ad. and i don't see how it could be difficult to get what they wanted to convey... stability, that is. :)
i agree with dadada, tho, about isolating the ladder-thingy

Guest
ie06gg's picture

A similar and a better idea have already been done and for ladders too. It was one or a couple years ago I've read in communication arts advertising annual. Where the whole elevation of the ground is increased instead of just a patch of it.

ie06gg
Activity Score 132
Ontario College of Art and Design |

It's easier to criticize than to create.

Guest's picture

like it

Guest
thedesignaddict's picture

The line doesn't resolve the proposition clearly enough. I can imagine that most people will not understand these ads.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Cheerriiee's picture

You Bet.

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

love it.

Guest
Guest's picture

Love it. Cool idea and cool photography

Guest
Guest's picture

Simple idea executed brilliantly. I think the rest of you need to get back to Account service

Guest
Roger Keynes's picture

Suit BAM!!!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Sweet. Pens down

Guest
Guest's picture

Cool... it deals straight with the main problem people have with the ladders... you can also see the relief on the guy's face.. and their body language. :)

Guest
VINICIUS SERPA's picture

TREE?

VINICIUS SERPA
Activity Score 34
crow's picture

I think it works.

crow
Activity Score 30
Other
mark3r's picture

Nice little campaign here, some problems with layout and keeping the legibility...

mark3r
Activity Score 1949
Art Director at Scout
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

love it.

Guest
Guest's picture

That's wiggiddy, wiggiddy, wiggiddy wack. Best piece i've seen for a while. prefer this one to the interior, but both rock

Guest
Guest's picture

You really should talk to some experts first. cutting a limb that size will obviously drop with considerable impact, and more than likely roll towards the ladder sending the worker to the ground closely followed by the chainsaw. Professional Consideration gives credabilty, this ad will only atract DIY wantabes, sorry

Guest
aRianna23's picture

I like the slogan "the the ground with you". that's about it.

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
zuhyune's picture

well, this idea is good. but This Looks Dangerous
It's seems to have taken UFO

zuhyune
Activity Score 64

today is the last day

Dzsoi's picture

This headline is really really junior. Don't say what's on the visual - explain it. Like "Stand stable wherever you have to" or anything else, just don't say 'ground' - we all see it.

Dzsoi
Activity Score 8611
Copywriter
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