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Chris's picture

whats with the grey?

why not make it look like a real sign.

Chris
Activity Score 1935
Art Director
ambidextrous's picture

yes same question ?

ambidextrous
Activity Score 44
Creative Director
act's picture

because it's cheap, easy to make or simply just a sign of bad direction.

act
Activity Score 535
Art Director
johann.s's picture

hm ........

johann.s
Activity Score 112
Art Director
oakl3's picture

yea wats with the grey. Its a vehicle right, then show it to me! Nothing stunning. If there was an idea, i guess it would take the audience a long time to catch it.

oakl3
Activity Score 39
Other
Desi's picture

art nice. idea overdone.

Desi
Activity Score 1042
njae's picture

i like this. and without a doubt paste-on-wall worthy.

njae
Activity Score 68
Art Director
Daryllee's picture

I dun understand it

Daryllee
Activity Score 56
Other
djcool's picture

The whole idea, i think, is that the jeep is being driven i an area where Gorillas reside, which is obviously a jungle. They're just trying to tell us how rugged the jeep is. Nice idea, but bad execution.

Doing what I do best!

djcool
Activity Score 22
Art Director
boglo's picture

Nice ad. The idea is quite apparent if u ask me. I don't mind the grey either. If it was done full colour u'd get people saying it looks familiar and old. It think it's a minimalist and confident approach.
thumbs up from me.

boglo
Activity Score 14
Art Director |

creativity is subjectivity

saman's picture

I`m agree with u boglo, and I love the idea and execution.

saman
Activity Score 50
Creative Director
popdistortion's picture

Seeing that everyone is wondering why it is grey this ad has already prooven its point. It's different. Unexpected.
Why bore the viewer with something realistic looking? I like this ad because it is grey! The idea is solid and the strategy is completely on target and very Jeep. Great job, I salute you!

popdistortion
Activity Score 1592
atulspande's picture

gray is looking good but is that revelant?

atulspande
Activity Score 180
Art Director
Skor's picture

The fact that it is in Grey is irrelevant I feel, cos at the end, everyone knew exactly what it was. It's a roadsign
and everyone got that part.

Skor
Activity Score 208
Copywriter
apfelbutzen's picture

hmmmm....i'm not really stunned.

apfelbutzen
Activity Score 44
Other
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