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Hand's picture

Well I think it's not bad, furthermore, the copy is strong

Activity Score 195
Graphic Designer
spiderbear's picture

Methinks it's a case of style over substance. I wouldn't say it's exceedingly bad, but there's a lot that can be improved. The copy, for one. Is it translated for our viewing pleasure? Because it sure sounds a bit forced. The idea's a little shallow for all intents and purposes, and I do feel that the picture of a gorilla roaring doesn't necessarily convey "Rainforest cries out". My two cents.

Activity Score 20
• ω •'s picture

AD much overused but i do agree copy is nice

• ω •
Activity Score 193
Art Director
me thinks's picture

I think I like both art and copy. For me, gorilla does represent the rainforest.

But at the end of it, I guess little body copy would really serve the purpose.

me thinks
Activity Score 722
like.a.boy's picture

The copy is much stronger than the visual, it's a waste to hide it at a side.

Activity Score 223
Art Director
truecopy's picture

Copy saves the day on this one...

Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

The italian patient's picture

archive 5/06 - page # 140

The italian patient
Activity Score 22
Creative Director
Beatboxer's picture

Strong and powerful. The gorilla is associated with Rain Forests, and this one might also be crying. He is not necessarily roaring, like Spiderbear said.

Activity Score 1511
Nthngmn's picture

beautiful. love both the copy AND the art direction. A+

Activity Score 626
Art Director
PaulyG_fill in the blank's picture

I have to disagree with everyone who says the copy is strong here. I think it's a strong idea, but it's not written all that well. For starters, shouldn't it be "Rain forests cry out"?

PaulyG_fill in ...
Activity Score 1148
juliangray's picture

man there are no gorilas in the rain forest... what where they thinking.. forced artwork.

Activity Score 981
Art Director
addyhoch10's picture

yes, there are (there is rain forest in africa)

don't like the ad. there's a strong idea hidden in the copy but the art doesn't do it for me.

Activity Score 2580
Art Director
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