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Wet-Grip

Campaign
Agency Network: 
Published/Aired: 
February 2015
Goodyear:  Wet-Grip

Description

Print advertisement created by Leo Burnett, Germany for Goodyear, within the category: Automotive.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Art Director: Yigit Unan
Copywriter: Mark-Marcel Müller
Creative Director / Art Director: Gabriel Mattar
Creative Director / Copywriter: Axel Tischer
Production company: Photoby
Illustrator: Zombie
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Highest Rated

Uncertain's picture

Nice art. Not sure we need the ground description to understand. Weak one is the flat-proof. All those spikes were not needed. Maybe a few nails or broken glass...

Anyway, I like it.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

Uncertain's picture

Nice art. Not sure we need the ground description to understand. Weak one is the flat-proof. All those spikes were not needed. Maybe a few nails or broken glass...

Anyway, I like it.

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

ambareeshashirivaram's picture

strong. liked it.

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

kleenex's picture

nice art work.

kleenex
Activity Score 56041
Web Designer/Developer
Ogilvi Himself's picture

all three are great

Ogilvi Himself
Activity Score 479
Copywriter |

Молчать и слушать!

Lazarus's picture

It looks like someone's been run over and they're stuck to the tire.

Lazarus
Activity Score 1536
Creative Director
Hany Nurahmawati's picture

Great idea, nice DI

Hany Nurahmawati
Activity Score 62
Marketing Manager at Fortune Indonesia
deangah's picture

Very good performance. Not sure about the concept.

deangah
Activity Score 119
Graphic Designer
Liviu's picture

I like it!

Liviu
Activity Score 4401
Jimbot's picture

I get it. But it feels a bit... late 90s advertising?

Jimbot
Activity Score 78
Creative Director
jackblack's picture

Sorry, but wtf. These are scary.

jackblack
Activity Score 2359
Art Director
damnson's picture

We've seen so many similar ideas before.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

arturmercurio's picture

good ideia deserves better execution!

arturmercurio
Activity Score 52
Creative Director at Born Angola
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