Teddy bear

Campaign
Agency Network: 
Published/Aired: 
June 2012
Goodyear:  Teddy bear
Goodyear Print Ad -  Teddy bear

Also From This Campaign 2

Description

Print advertisement created by Y&R, Brazil for Goodyear, within the category: Automotive.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriter: Lucas Casao
Art Director: Guilherme Racz
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Flavio Proença
Client Team Directors: Rui Moreira, Luciana Guidi
Illustrator: Gabriel Bueno
Account manager: Claudia Menezes
Account team: Felipe Wanderley
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Gabriela Ben David
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talkingisfree's picture

Love it

talkingisfree
Activity Score 2680
Art Director
kalra kieth's picture

nice.

kalra kieth
Activity Score 137
shahidali's picture

that long list of credential to do this? much ado about nothing.

shahidali
Activity Score 4037
Dhaka, Bangladesh |

shahid

stickynotes's picture

love the insight and the art direction. i like the artistic approach, but doubt that people
out side of the ad industry get it and can be bothered to spend time trying to get it.
but it might be a big winner at the shows.

stickynotes
Activity Score 1048
MindDrift's picture

...

MindDrift
Activity Score 1154
Art Director
MindDrift's picture

Something about these screams "forced"

MindDrift
Activity Score 1154
Art Director
somecopywriter's picture

Beautiful artwork but I think this misses the target audience though.

somecopywriter
Activity Score 1107
Copywriter at Boomtown
Crash's picture

Great!!

Crash
Activity Score 191
Art Director at autodidacta
Chrome's picture

Nice art direction. Forced concept

Chrome
Activity Score 32
Copywriter
Fernando Fernandes's picture

Ilustraçao e idéia perfeita!

Fernando Fernandes
Activity Score 1410
Creative Director at Criative Director \TBWA Bolívia
Bogott's picture

Incredibly new and good.

Bogott
Activity Score 242
Marino advertising group
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