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Marbles

Agency Network: 
Published/Aired: 
November 2010
Goodyear:  Marbles
Goodyear Print Ad -  Marbles

Description

Print advertisement created by Leagas Delaney, Italy for Goodyear, within the category: Automotive.

Caption

Goodyear Winter Tires. For the best grip in the worst conditions.

Advertising Agency: Leagas Delaney, Italy
Executive Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Luca Iannucci
Copywriter: Tommaso Rossi
Photographer: Fulvio Bonavia
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jackmancer2017's picture

Quite often Italy produces weird ads but I really like this one :) Zeppelin is a bit absolute though.

jackmancer2017
Guest's picture

Nice way to show snow conditions.

Guest
CommandZ's picture

They should of just used the Zeppelin for the logo.

CommandZ
Activity Score 2509
Creative Director
jackmancer2017's picture

Yes - could be as well, but don't do both. Though Zeppelins are not really of these times :)

jackmancer2017
flurl's picture

It's not a Zeppelin it's the Goodyear blimp and it is very much still in use today. http://en.wikipedia.org/wiki/Goodyear_Blimp

flurl
Activity Score 97
Guest's picture

*should HAVE.

Guest
Billoughsby's picture

Quiet wackiness. Must love.

Billoughsby
Activity Score 5150
Art Director |

That's it.

CuriousPencil's picture

"Quiet wackiness," Love.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

So nonsense and basic ad.
Marbles are dangerous for persons not for cars!
(Ragazzi, le biglie non fanno né caldo n freddo a un'auto!)
Bad light pictures.

Next!

Manola Fili

Guest
Anonymous Author's picture

Bellissimo.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Nice, I like the Zeppelin. Goodyear is the ever-present guardian angel.

Guest
Guest's picture

Look at the name of the agency, guys.

Guest
Guest's picture

Ai Wei Wei new artwork?

Guest
S.tefan's picture

Great! love it

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

Guest's picture

Yuck. The photo is ridiculous and hurts the overall message (which I like). Driving on marbles wouldn't be so bad. And winter tires wouldn't help. This looks like fun to me, not danger. Think harder!

Guest
CrackerJackFlash's picture

Looks like someone lost their marbles.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

CuriousPencil's picture

Yep, yep yep. Even though (or especially because) it doesn't show Winter. Yep. And smoothly copywritten too. Approved.

CuriousPencil
Activity Score 4225
Copywriter
rajesh_keyaar's picture

nice one

rajesh_keyaar
Activity Score 236
Roger Keynes's picture

Roger that. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

hey great work.

Guest
Guest's picture

This ad tells me that road conditions are hazardous. It does not tell me how Goodyear overcomes these conditions. I think the visual is great, but it doesn't sell a benefit.

Guest
Guest's picture
Guest
esteb's picture

Sorry, but where is the winter? This works for summer tyres too. So doesn't work.

esteb
Activity Score 673
art
CuriousPencil's picture

What summer do you have that has roads as slippy as ice as represented by marbles?

So *does* work, actually.

CuriousPencil
Activity Score 4225
Copywriter
thedesignaddict's picture

Italy has just redeemed itself. This is a nice effort. The photo is really nice. I agree that no logo is needed. Just the Zeppelin.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Mcadvlovin's picture

I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!

Mcadvlovin
Activity Score 87
SuperJet International
Mcadvlovin's picture

I was thinking bout the logo too.. The pic doesn't need it!
Bella comunque!!

Mcadvlovin
Activity Score 87
SuperJet International
I AM A BEAN's picture

i like it!

I AM A BEAN
Activity Score 19
Art Director |

I AM A BEAN
www.iamabean.com

Guest's picture

PHOTO IS SUPERB !!!

Guest
tridipnandi's picture

To,
The Agency Head,
Idea is good but execution is pain...
publish an ad for art director...
your agency needs a good art director badly.

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

r u desperate 4 a job?

Guest
BernbachOnRoids's picture

No no no no... no no no no... no no no no.. there's no logo neeeeeded.

With the blimp there is just no need for the logo. As with the white band at the bottom... with such a powerful and stunning visual why ruin it with the ordinary, plain white band.

YES the BAND STRIKES AGAIN!

But saying that I reckon a little bit more of a wintery shot would have gone a long way. The non-aggressive passive weather is not helping with the message.

NOT THAT ANY WEATHER SCARES ME! IT DOESN'T STAND A CHANCE AGAINST ME! I"LL DROP IT LIKE A FLY!

I'm a great ambassador of dramatizing the negative and then offering the solution... our fantastic, solve this major problem in a jiffy product. It's something we can relate too. And a bit of 'scare the crap' out of our consumers to buy our product is never a bad thing. All in all I think the concept is a winner. I can actually see the whole campaign in my head. Maybe even with the beautifully set type under the blimp?

BernbachOnRoids
Activity Score 77
CuriousPencil's picture

Check the gutters to left and right, there's some nice understated slush in there to answer your concern. I'm still on the fence between 'scare the crap' and 'love the forward' as a way to grab the audience though, just for a change

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

dont like the art that much, the street looks fake, also de snow, theres no more snow on the roofs or the plants...the concept also found it a little bit used.

Guest
velle's picture

this ad makes me anxious... like i was stepping off the kerb, but too late, i didn't see the marbles...
i guess in an ad that is so anxiety-provoking, the line must quickly jump on the opportunity to assuage my fear.
i dont know how well that does that... i came in with an insider's magnifying glass eye prepared for analysis...
i'lll prolly come back again

velle
Activity Score 1550
Copywriter
LeeHarvey's picture

Take away the airship and it's a 10 star for me.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

The airship caught my eye first then the marbles, since the marbles is the subject of the photo I agree that the airship should go too.

Guest
Guest's picture

why the blimp? was my first question too

Guest
Guest's picture

the marble's on road thing is done by dunlop - tested for the unexpected ad!!

Guest
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