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Agency Network: 
Published/Aired: 
April 2013
Goodyear:  Knot
Goodyear Print Ad -  Knot

Description

Print advertisement created by Y&R, Brazil for Goodyear, within the category: Automotive.

Caption

Water grip efficiency

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: FLávio Casarotti
Creative Directors: Rui Branquinho, FLávio Casarotti
Art Directors: Thiago Vinhático, Fabio Miki, Kleber Campioni
Illustrator: Cwf Studio
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certaintly's picture

not sure i understand

certaintly
Activity Score 3994
Maxster's picture

Cool visual. A little slow message.

Maxster
Activity Score 67
Creative Director
salil.sharma's picture

excellent execution & perfect art direction.

salil.sharma
Activity Score 2487
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Phil Lestino's picture

confusing visual...it looks like barbed wire......

Phil Lestino
Activity Score 1684
Phil Lestino's picture

confusing visual...it looks like barbed wire......

Phil Lestino
Activity Score 1684
Phil Lestino's picture

confusing visual...it looks like barbed wire......

Phil Lestino
Activity Score 1684
Siddarth Basavaraj's picture

KILLER ART WORK.. LOVED IT..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

kleenex's picture

Visual is solid.

kleenex
Activity Score 57541
Web Designer/Developer
jackblack's picture

It needs to wring more water out.

jackblack
Activity Score 2362
Art Director
certaintly's picture

i cant believe people like this visual.

it's SO forced

certaintly
Activity Score 3994
new_Ogilvy's picture

great art work.

new_Ogilvy
Activity Score 112
Copywriter
CitadinDaniel's picture

Looks good, should I understand that there is too much water on the road ?

CitadinDaniel
Activity Score 8
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