Jennifer

Agency Network: 
Published/Aired: 
January 2009
Goodyear:  Jennifer
Goodyear Print Ad -  Jennifer

Description

Print advertisement created by Y&R, Brazil for Goodyear, within the category: Automotive.

Caption

Stop at the right time.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Tomas Lorente
Creative Directors: Tomas Lorente
Art Director: Axel Levay
Copywriter: Renato Ramalho
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Guest's picture

What did she do? I could google it but I am far too entranced by this website.

Guest
Guest's picture

Wen you disobey the law (car speed) you can commit a crime (kill someone). I dont like the "approach" of this ad, Y&R can do much better work.

Guest
Guest's picture

get lost, this is genius. we are the champions.

Guest
Jumo's picture

I don't think. Jennifer would have to stop her sentence where is the "dot".

Jumo
Activity Score 590
Art Director |

Jumo

Guest's picture

this is pretty smart but i agree, the "approach" doesn't seem to be in harmony with goodyear.

Guest
Guest's picture

Agreed. Good concept, wrong product/brand to use it with. If it was for something like the "Who Wants to Be a Millionaire" or "Deal or No Deal" game shows you could use the line and then say "Think before you do something stupid" or "quit while you're ahead"

Guest
Guest's picture

good idea.
sloppy art diection.
takes too long to work out whats happening, and my eye doesnt know where to go.

Guest
slip's picture

mm.

slip
Activity Score 913
designer |

SJB

Guest's picture

The concept is ok, like Jumo said: Jennifer would have to stop her sentence where is the "dot".

People should know when to stop.
That's it.

Guest
Wordnerd's picture

not bad idea. but for goodyear tires? uuh, strechted

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

this has been stolen from a student work...shame on you guys!

http://www.luerzersarchive.net/students/laos.dll?topic=pscview&id=7370...

Guest
Guest's picture

If it's stolen, shame on'em. It's far better then the student's, but shame.

Nevertheless, it's still an incredible idea. I guess there are better ways to design it, but it works this way.

And i think it's edgy to address a safety issue stating that you can disobey the law and not get caught. I think it's bold. I like the approach, everything is too politically correct.

Guest
Abhisek Roy's picture

We expect better work for Goodyear, this ic very mediocre stuff.

Abhisek Roy
Activity Score 16
Twohmp Communications Pvt. Ltd.
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