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Coast

Campaign
Agency Network: 
Published/Aired: 
June 2012
Like
52
Views
18092
Goodyear:  Coast

Description

Print advertisement created by Y&R, Brazil for Goodyear, within the category: Automotive.

Caption

If it's not Goodyear, good luck.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Felipe Gall, Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Directors: Daniel Salles, Jose Neto
Copywriter: Samir Mesquita
Planners: Fernanda Flandoli, Flavio Proença
Client Team Director: Rui Moreira Luciana Guidi
Photographer: CGI Getty Images
Designer: Lars Erik Fisk
Print Producers: Elaine Carvalho, Flavio Zamboni
Illustrator: CWF3D
Account managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Art Buyers: Monica Beretta, Stephanie Wang
Media team: Gustavo Gaion, Gabriela Ben David
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Highest Rated

DGCS's picture

Here comes a lion. Great work!

DGCS
Activity Score 410
Art Director
ivook's picture
ivook
Activity Score 136
Copywriter at Mccann Erickson Perú
Nufleg's picture

Yup, looks like it! (thought it was a VDub camper...)

Nufleg
Activity Score 64
m-adman's picture

They should make cars like this - i like it

m-adman
Activity Score 185
jackmancer2017's picture

Meh, if it had an argument in it, it might have worked.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
stickynotes's picture

great visual. very strong. ..but i take away one star per creative director that's too much on the credits.

stickynotes
Activity Score 1094
vlwk's picture

As much as I try to like it, I can't stop the nagging feeling that at any moment, that poor sod is going to roll off the cliff.

vlwk
Activity Score 154
alausa's picture

Hence: Good luck.

alausa
Activity Score 1420
Creative Director at Noah's Ark
salil.sharma's picture

awesome campaign
we see new face of car
excellent art direction

salil.sharma
Activity Score 2548
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

wave's picture

good art direction

wave
Activity Score 476
poamon's picture

good concept and production.

poamon
Activity Score 9
Saikia's picture

if you don't have goodyear tyres you're just a whirling ball that is completely out of control, so you either have Goodyear tyres or you need lots of luck... interesting visual rendition of this thought!

Saikia
Activity Score 51
Creative Director at Free Flying |

www.brandstorify.com

Milan Solanki's picture

very good and very simple

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Temple's picture

Simplistic, weak and only for award shows.

Temple
Activity Score 11341
Creative Director
Knella's picture

simple and good

Knella
Activity Score 150
MicheleVirgilio's picture

Very good campaign. Good art work, good shoot and concept

MicheleVirgilio
Activity Score 2617
kleenex's picture

nice art.

kleenex
Activity Score 58797
Web Designer/Developer
Nufleg's picture

Nice work. Great strapline too, since it's totally relevant and only really works with that particular brand too.

Nufleg
Activity Score 64
EMV's picture

N1... great art direction

EMV
Activity Score 124
Copywriter
ivanm16's picture

in love with art direction.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
raulbanderas's picture

love the art, nice visual

raulbanderas
Activity Score 357
soliveira's picture

Amazing!

soliveira
Activity Score 41
Copywriter
hi221476693@gmail.com's picture

nice art.

hi221476693@gma...
Activity Score 34
Jef's picture

Great art and idea

Jef
Activity Score 176
Art Director
DGCS's picture

Here comes a lion. Great work!

DGCS
Activity Score 410
Art Director
Manoma's picture

Just say ... Woaoaoaoaww ;-)

Manoma
Activity Score 1108
Copywriter
Fernando Fernandes's picture

Uma bela combinaçao de luz, ambiente, 3D e uma puta idéia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Javier Davis's picture

Brilliant campaign. Probably one of the best I've seen, perfect execution and idea.

Javier Davis
Activity Score 84
L. Wiesen's picture

Congrats

L. Wiesen
Activity Score 1340
Copywriter
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