Break, 2

Campaign
Agency Network: 
Published/Aired: 
March 2008
Goodyear:  Break, 2

Description

Print advertisement created by Y&R, Colombia for Goodyear, within the category: Automotive.

Advertising Agency: Y&R Colombia
Creative Directors: Jaime Duque
Art Directors: Jaime Duque, John Mondragon
Copywriter: Carlos Camacho
Photographer: Javier Crespo
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Highest Rated

beemo's picture

Many times I've executed this effect of dragging pixels the width of the canvas, but I could never seem to make it work. For some reason, the finished product just looks like a Photoshop filter.

beemo
Activity Score 47
Creative Director
misterham's picture

I don't get it! Sorry… please help!

misterham
Activity Score 25
Art Director |

Mr. Ham

p.syche's picture

you have to imagine the faces are cars with goodyear tyres. on the left the cars with the people inside go really fast, that's why you don't see the face. you can only see them when they stop. and they stop really quickly and really good thanks to their tyres. in front of a ball (cause where's a ball there's kids), a dog, or whatever the third is. you can see the face distinctly only when it stopped.

i hope i managed to explain it in an understandable fashion...

p.syche
Activity Score 257
Copywriter
lorem_ipsum's picture

haha... okay...
nobody will get it like you just said. when they drive by... looking at it for about 4 secs. or is there a
sign with additional explaination next to it... like in a museum?
this is to slow to complicated... needs a clearer exicution, but this is just waste of money for goodyear...

lorem_ipsum
Activity Score 196
Art Director
vidya.shankaran's picture

woow you sure did explain that well !! I would not have got it without it ...

vidya.shankaran
Activity Score 722
esteb's picture

Like it.

esteb
Activity Score 667
art
j4son's picture

nice idea

j4son
Activity Score 266
Copywriter
j2mango's picture

why the sky?
why not road?

j2mango
Activity Score 530
Other
otrova gomas's picture

bueno. pero deberia haber una carrtera.

otrova gomas
Activity Score 47
Graphic Desing
caju's picture

aviso de publicistas para publicistas

caju
Activity Score 121
Other
beemo's picture

Many times I've executed this effect of dragging pixels the width of the canvas, but I could never seem to make it work. For some reason, the finished product just looks like a Photoshop filter.

beemo
Activity Score 47
Creative Director
Heaven's picture

Totalmente de acuerdo caju, a Barthaburu le encanta hacer eso siempre: "prints de premio"... eso qué?

chiaa!

Heaven
Activity Score 88

ssshingon!

rambambiro's picture
rambambiro
Activity Score 57
Art Director
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