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Cooling Towers

Agency Network: 
Published/Aired: 
August 2010
Good Hope FM:  Cooling Towers
Good Hope FM Print Ad -  Cooling Towers

Description

Tactical press ad which was setup in close proximity to the iconic Athlone cooling towers in Cape Town, South Africa which was due for demolition. This event drew huge crowds and loads of media coverage via television, radio and the internet.

Print advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.

Caption

Cape Town's new power station.

Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Jabulani Sigege
Photographer: Matthys van Lill
Retouching: Rafiek Newman
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Highest Rated

Roger Keynes's picture

Pun-gent.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

I think the idea is pretty literal but even despite that it's pretty difficult to read the frequency of the radio.

jackmancer2017
Guest's picture

I first thought this was for the stereo instead of a radio station. The idea is kind of direct but still doesn't feel strong enough,

Guest
manumartin5's picture

i too felt the same.!

manumartin5
Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
royschellekens's picture

Although it's a pretty easy idea, i think a better art direction could have made it work. Now it doesn't.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Roger Keynes's picture

Pun-gent.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Looks kinda boring... Perhaps you need to live there to understand.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture

He said it: art direction lacks. A thinkstock quickie.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

It's a good strapline. Shame that they insult the audience by putting the power station in the frame so literally.

"Look, see *this* shape is the same as *this* shape, and *that* means you like the idea, *see* how smart we are?"

Patronising visuals do not a clever advert make.

Not approved.

CuriousPencil
Activity Score 4225
Copywriter
85TEN25's picture

mmh! hope is good!

85TEN25
Activity Score 13
XQuantum's picture

It doesn't work as it should but still cool =/

XQuantum
Activity Score 63
Graphic Designer
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