Cooling Towers

Agency Network: 
August 2010
Good Hope FM:  Cooling Towers
Good Hope FM Print Ad -  Cooling Towers


Tactical press ad which was setup in close proximity to the iconic Athlone cooling towers in Cape Town, South Africa which was due for demolition. This event drew huge crowds and loads of media coverage via television, radio and the internet.

Print advertisement created by BBDO, South Africa for Good Hope FM, within the category: Media.


Cape Town's new power station.

Advertising Agency: Net#workBBDO, Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Quentin Arendse
Copywriter: Jabulani Sigege
Photographer: Matthys van Lill
Retouching: Rafiek Newman
Log in to post comments

Highest Rated

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

jackmancer2017's picture

I think the idea is pretty literal but even despite that it's pretty difficult to read the frequency of the radio.

Guest's picture

I first thought this was for the stereo instead of a radio station. The idea is kind of direct but still doesn't feel strong enough,

manumartin5's picture

i too felt the same.!

Activity Score 1194
Art Director at Infinity Advertising Services Pvt. ltd.
royschellekens's picture

Although it's a pretty easy idea, i think a better art direction could have made it work. Now it doesn't.

Activity Score 390
Art Director at Art Director |

Hate advertising? Make better ads.

Roger Keynes's picture


Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

morse's picture

Looks kinda boring... Perhaps you need to live there to understand.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture

He said it: art direction lacks. A thinkstock quickie.

Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

It's a good strapline. Shame that they insult the audience by putting the power station in the frame so literally.

"Look, see *this* shape is the same as *this* shape, and *that* means you like the idea, *see* how smart we are?"

Patronising visuals do not a clever advert make.

Not approved.

Activity Score 4199
85TEN25's picture

mmh! hope is good!

Activity Score 13
XQuantum's picture

It doesn't work as it should but still cool =/

Activity Score 63
Graphic Designer
Featured Content

Latest Collections