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Don’t mess with the legend, Bullet

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Gleijm & van der Waart, Netherlands for Goldstrike, within the category: Alcoholic Drinks.

Caption

Don’t mess with the legend

Advertising Agency: Gleijm & van der Waart, Eindhoven, The Netherlands
Creative Director: Maarten Boog
Art Director: Ruud Cuijpers, Ralph Smits
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chris myles's picture

They are saying dont mess with the legend and the bottle is messed by bullets ??

chris myles
Activity Score 429
Napier University
Spoonfeederxxx's picture

I think you are missing the point here...

Spoonfeederxxx
Activity Score 641
Copywriter
funky_frogii's picture

even am missing the point..explain pl

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Spoonfeederxxx's picture

They are using human truths that people do to other bottled brands and are saying respect the legend and don't do this to it...

Join the dots, it's simple...

Spoonfeederxxx
Activity Score 641
Copywriter
agwbl's picture

It's a pretty big assumption that one would connect those dots. An even larger assumption that they would find it rewarding to have done so.

agwbl
Activity Score 304
paumarques's picture

concepte trallat. gran direcció d'art.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

raghavendra's picture

messy actions should ideally have backfired, to make it really interesting

raghavendra
Activity Score 232
Copywriter
thedesignaddict's picture

The simple visual begs for a simple resolution, but there is none. The idea is completely enigmatic and leaves me utterly confused. (And that goes for the entire campaign).

thedesignaddict
Activity Score 5403
Art Director at Freelance
silvi's picture

Idea is different and risky.
I respect message.
Production is excellent.

silvi
Activity Score 4172
Copywriter
Reality Check's picture

Confused, and confusing.

Reality Check
Activity Score 2539
Hibon's picture

Forced idea.(nice photo but no concept)

Hibon
Activity Score 3734

Simple ideas are the best !

Roshan Quintus's picture

yes agree would have pushed little more.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Brain-Art's picture

It's a no for me. Not clear enough

Brain-Art
Activity Score 1101
Graphic Designer
rebelscum's picture

Same issue as everyone else here. This says to me that the legend is being significantly messed with.

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture

yeap, while in the rest of the work it says that the drink is the legend, ironically here, the legend is shot.

Guest
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