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Flow chart, 3

Campaign
Agency Network: 
Published/Aired: 
December 2008
Goldstar:  Flow chart, 3

Description

Print advertisement created by McCann, Israel for Goldstar, within the category: Alcoholic Drinks.

Caption

Thank God you're a man.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon
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SeanMartin's picture

Oooo-kay. Moving along...

--------------------------

No, I am not a media buyer.

SeanMartin
Crisp One's picture

its phunny, no complaints here

Crisp One
Activity Score 2005
Other at New York
Guest's picture

Not so sure - doesn't it imply that we guys are totally dumb? I'm almost offended.

Guest
Crisp One's picture

no, it says were simple.

Crisp One
Activity Score 2005
Other at New York
mark3r's picture

He, I enjoy this ad.

mark3r
Activity Score 1949
Art Director at Scout
elmatacho's picture

sosuch a truth

elmatacho
Activity Score 251
Graphic designer
sneakyhands's picture

"damn. i'm naked in the bar again."

okay, i guess i like it. he just needs clothes, and she would probably have, but not need, more shoes.

i don't love it right away because it comes off as: thank god you're not a woman. it might be the voice. did one of the creatives just get dumped? maybe a more neutral voice that focuses on simplicity could better bring out this idea. focus on the product and illustrate it with gender, rather than the other way around. just my suggestion.

sneakyhands
Activity Score 1857
Copywriter
JJField's picture

Its humorous, straight to the point, and you understand it straight away.....

JJField
Activity Score 10
Graphic Designer at Digital Designer
annasamara's picture

Yep, women are choosy and guise will drink anything when caught naked in the bar :)

Love it!

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

annasamara
Activity Score 79
Freelance graphic designer
purplehazegirl's picture

most of them are choosy .. but who said they don't drink beer!!

purplehazegirl
Activity Score 52
Photographer
funky_frogii's picture

like it.......

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

Done before (vodka ad)

Guest
woss's picture

Nice One! And the others too!

woss
Activity Score 24
Altercatio Srl
Guest's picture

good idea

Guest
Guest's picture

Love it!

Guest
Guest's picture

i like it

except the man needs some clothes!
and the woman should have the beer as an option too!

might be nice to relate clothing choice to drink choice too.

Guest
ahmed ragheb's picture

thats really a nice one

ahmed ragheb
Activity Score 297
Graphic Designer
Guest's picture

Sexist tripe all the way.

Guest
Guest's picture

Brilliant.

A number of posters say the man needs clothes. Can't we assume that both the man and the woman are clothed at the outset? (Note the dress on the woman.) The woman, however, won't automatically go "as is" -- she has to decide what to wear.

One poster calls this "sexist tripe". Perhaps you'd like to debate that point with the women who keep forwarding this to me. They seem to get it.

Guest
Guest's picture

Brilliant.

A number of posters say the man needs clothes. Can't we assume that both the man and the woman are clothed at the outset? (Note the dress on the woman.) The woman, however, won't automatically go "as is" -- she has to decide what to wear.

One poster calls this "sexist tripe". Perhaps you'd like to debate that point with the women who keep forwarding this to me. They seem to get it.

Guest
Guest's picture

maybe they're sexist women.

Guest
Guest's picture

done before

Guest
Guest's picture

These are terrible ads that make no sense if you take more than 2 seconds to think about them. Needless to say, they work perfectly for their target market - douchebags who drink crappy beer.

Guest
Guest's picture

If they work perfectly for their target market then how can they be terrible ads? If you think about that for more than 2 seconds you will realize you make no sense.

Guest
Guest's picture

For the record I did not understand this straight away and after I "understood" it I was more confused. So this is saying that men drink beer naked? Where?

Guest
Guest's picture

the flowchart represents the decision process of choosing (or not) what clothing to wear, not the actual process of getting dressed.

Guest
Guest's picture

One problem, it only shows one beer. Since there are many different types, shouldn't there be multiple styles of beer for the guy? (And yeah, all that choosing clothes stuff is way overrated) i.e. something like www.beeriodic.com, (no I don't get anything from them.) Cheers

Guest
Guest's picture

SPOT ON!
Remember... it's an ad for Goldstar Beer. That's it's the only beer shown. The only bad thing is that it implies that women don't drink beer. Of course they do.

Guest
Guest's picture

no comment

Guest
Guest's picture

wow.hahaha!

I think some guys here are missing the point...its all about the process that the lady took! from the time they decided to grab a drink...her mind went all the way to what top to wear? what trousers to wear? what shoes to rock on? till the time she made it to the drink, she still couldnt choose what to drink....the dude on the other hand jst wanted his goldstar beer all along meeen!!

Interesting! & BTW it is 99.99% hehe! I think anyone whose ever gone out with a woman can testify! dont u think! :-)

it aint nuthin to do with gender...did we all loose our sense of humour?

beer over!

Guest
Guest's picture

HAHAHA

Guest
Guest's picture

This is so sexist. The whole series.

Guest
ringga's picture

Hi all,

if i'm not wrong, the message for this ad is: "what's in their mind when they heard Let's go for a drink"

Man thinks straight to Goldstar beer..

But woman thinks lots of thing..

then they came up with the tag line Thank God you're a man.

so, there's nothing related with men being naked in the bar or else. :)

ringga
Activity Score 2
Bates141 Jakarta
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