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Agency Network: 
Published/Aired: 
November 2009
Golden Toast:  Butter
Golden Toast Print Ad -  Butter

Description

The headline "Tastes like already buttered" plays with the double-meaning of the proverb: Generally it means that something tastes great and in this context with the butter toast it implies that the toast has already been buttered.

Print advertisement created by Grey, Germany for Golden Toast, within the category: Food.

Caption

Tastes like already buttered.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Creative Director: Katja Luckas
Art Director: Ursel Barwinski
Copywriter: Verena Koschel
Photographer: Jost Hiller
Retoucher: Nicole Heese
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Highest Rated

KESHAV's picture

nice ad

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
KESHAV's picture

nice ad

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
munirgee's picture

just nice ?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

silvi's picture

Nice idea.

silvi
Activity Score 4170
Copywriter
morse's picture

Nice idea and execution is done well.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

szkwadrat's picture

good one

szkwadrat
Activity Score 210
Graphic Designer
iwannatalktosamson's picture

Simple. Nice stuff.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
jackmancer2017's picture

Gives me the impression it contains a lot of fat.

jackmancer2017
everartz's picture

doesnt make a dime worth of sense...

everartz
Activity Score 7613
Art Director |

| everartz |

CrackerJackFlash's picture

I likey

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Emilio San's picture

Nice ads, Congratulations

Emilio San
Activity Score 9
Art Director
Monkey1979's picture

"Tastes like already buttered"

Still looks like a boring piece of dry toast to me. Didn't make my mouth water at all. Not good for a food advert.

If you want bread thats already buttered, have a croissant.

Monkey1979
Activity Score 56
Graphic Designer
firebug's picture

line is good

firebug
Activity Score 1113
Jet Propulsion Lab's picture

I know what they're trying to communicate with this ad. But I must say it's SUCH a strange visual to look at. I mean the way the "butter" curls up against the knife seems quite odd. Maybe in Germany, forces of nature work quite the opposite?

Jet Propulsion Lab
Activity Score 10679
Copywriter
rolling.stone's picture

only after reading your comment i could get that curled stuff is butter

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

munirgee's picture

Great Piece of Work ! love it

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

jamesrothenburg's picture

That's a freaky product.

jamesrothenburg
Activity Score 554
Art Director
beingofageoldgrace's picture

no cannes, sry

beingofageoldgrace
Activity Score 353
headoffice Communication's picture

nice idea

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
second_creator's picture

well said

second_creator
Activity Score 754
Copywriter |

copywriter

Migzter13's picture

yeah.. nice is just about it

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

pierrelastname's picture

easy brief !

pierrelastname
Activity Score 2869
Copywriter
Wordnerd's picture

hm after seeing that campaign, this is kinda lame
http://www.spiegel.de/unispiegel/jobundberuf/0,1518,grossbild-264839-2...

Wordnerd
Activity Score 6692
Copywriter
pencilreturns's picture

Does make it look tasty

pencilreturns
Activity Score 99
Creative Director
Manoj Potnis's picture

Good ad.

Manoj Potnis
Activity Score 24
Network Advertising Private Limited
soundslike's picture

no idea, no cannes.

soundslike
Activity Score 15
riaz ahmed's picture

good work and well execution

riaz ahmed
Activity Score 10
concept writter |

The good is the enemy of the great

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