Also From This Campaign 4
Description
Print advertisement created by Jung von Matt, Switzerland for Goette Optician, within the category: Personal Accessories.
Caption
Cut to fit your face.
Götte Customized Eyewear
Advertising Agency: Jung von Matt / Limmat, Zurich, Switzerland
Creative Directors: Fernando Perez, Livio Dainese
Art Directors: Adrian Merz, Barbara Suter-Blaesi
Copywriters: Thomas Engeli, Daniel Pieracci
Illustrator: Sabrina Transiskus / Paper Art
Photographer: Patrick Rohner
Creative Directors: Fernando Perez, Livio Dainese
Art Directors: Adrian Merz, Barbara Suter-Blaesi
Copywriters: Thomas Engeli, Daniel Pieracci
Illustrator: Sabrina Transiskus / Paper Art
Photographer: Patrick Rohner
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Mar 29, 2012 - 7:57Wordfruit
i think the idea is good.
and the art is good, but I don't get the smear...?
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Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Mar 29, 2012 - 9:36Nomad8
I think the smear is just a highlight like you see in illustrations, to give the face some depth. But it's still missing depth. Even with the cut pieces at the bottom, the top part looks like its drawn on the wall.
JWT India
Mar 29, 2012 - 12:21kleenex
HMMMM was the face all blue before cutting it up for this ad???
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