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Worker

Campaign
Agency Network: 
Published/Aired: 
December 2011
Godrej:  Worker

Description

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Print advertisement created by JWT, India for Godrej, within the category: Professional Services.

Caption

Thoughts will remain thoughts.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
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Highest Rated

Where is the idea's picture

Yep, there is a powerful insight in the explanation but not in the campaign. And why this treatment? a webcam shot would be better understood. This also looks like the peep hole on the door.

Where is the idea
Activity Score 707
Creative Director
andylefty's picture

I like the description below the ad.

Is this ad aimed at government then if it's about preventing crime.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Where is the idea's picture

Yep, there is a powerful insight in the explanation but not in the campaign. And why this treatment? a webcam shot would be better understood. This also looks like the peep hole on the door.

Where is the idea
Activity Score 707
Creative Director
ace85le's picture

Not bad at all.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

kleenex's picture

certainly interesting.

kleenex
Activity Score 58797
Web Designer/Developer
KbxAds's picture

excellent illustrations fubu!

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Chopper's picture

10 for copyw but he's alone.

Chopper
Activity Score 1015
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