Agency Network: 
December 2011
Godrej:  Housemaid


Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Print advertisement created by JWT, India for Godrej, within the category: Professional Services.


Thoughts will remain thoughts.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
Log in or register to post comments
andylefty's picture

I don't mind these.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Rose Abraham's picture

Great idea, lovely art. Unfortunately the whole maid concept takes a while to understand. Her pose could have been different, to show more of the broom/attire.

Rose Abraham
Activity Score 62
Loyola College, Chennai
Featured Content

Latest Collections