Description
Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."
Print advertisement created by JWT, India for Godrej, within the category: Professional Services.
Thoughts will remain thoughts.
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
Had you not provided the description below, it would've been terribly hard to understand the insight behind it. Second others here that the insight works- but why the clever execution for a clever insight?
I thinks sans the description the ad would not make much sense. A beautiful insight such as this should have had a better idea. But good job nevertheless
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