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Chef

Campaign
Agency Network: 
Published/Aired: 
December 2011
Godrej:  Chef

Description

Surveillance cameras are used to catch offenders - but they actually do much more than that. They actually PREVENT wrongdoings by simply being present. Many a dastardly thought never gets executed because of this unblinking eye of technology. CCTV cameras thus play the effective role of a thought inspector and send out a strong message: "you may think it, but don't ever think of doing it."

Print advertisement created by JWT, India for Godrej, within the category: Professional Services.

Caption

Thoughts will remain thoughts.

Advertising Agency: JWT, Mumbai, India
Creative Director: Ram Jayaraman
Art Director: Nishant Shah
Copywriter: Ram Jayaraman
Illustrator: Nilesh Naik
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Bacon Face's picture

cool

Bacon Face
Activity Score 107
Where is the idea's picture

execution fails it.

Where is the idea
Activity Score 707
Creative Director
P.G. Aditya's picture

Had you not provided the description below, it would've been terribly hard to understand the insight behind it. Second others here that the insight works- but why the clever execution for a clever insight?

P.G. Aditya
Activity Score 40
Copywriter
ZeSheep's picture

I thinks sans the description the ad would not make much sense. A beautiful insight such as this should have had a better idea. But good job nevertheless

ZeSheep
Activity Score 174
Copywriter at Mumbai
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