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Kids

Campaign
Agency Network: 
Published/Aired: 
July 2009
Go Armor Print Ad -  Kids

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Guatemala for Go Armor, within the category: Automotive.

Caption

Armored vehicles.

Advertising Agency: Wurmser Ogilvy & Mather, Guatemala
Regional Creative Director: Ramiro Eduardo
General Creative Director: José Contreras
Associate Creative Director: Ruben Leyton
Creative: Roberto Gómez (Yoshiro)
Art Director: Fernando Mira
Photographers: Ramiro Eduardo
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Highest Rated

Ad_Man's picture

ha! i didn't read your comment, until i posted mine. i think it is weru, instead of making small thieves let's make them young!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Blashyrkh's picture

Very nice. I like the idea. With an armored vehicle real guns are just kids toys.

Though the car hood is missing.

Blashyrkh
Activity Score 32890
Art Director
Brainsugar's picture

Thanks to explain. I did'nt get it. I tought it was for matchbox cars...

Brainsugar
Activity Score 1631
Copywriter
Guest's picture

Same idea as WERU Windows which was much better and easier to understand

Guest
ricklongo's picture

Very nice. Clear idea, clear benefit.

ricklongo
Activity Score 1244
tirthomitro's picture

so... is it like these "armored vehicles" are kid proof cars?
no matter even if it's "dennis the menace", these cars will not give into the "violence" children get engaged into whenever they're travelling in cars??
somebody enlighten me... pleez!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ricklongo's picture

It means you will see thugs and bandits as mere kids (note the car they used to block the driver's way).

ricklongo
Activity Score 1244
kergu's picture

Rexona soap antibacterial have the same concept... but different execution.

kergu
Activity Score 6795
Guest's picture

If your car was armed you could kill these kids ???
Ugly idea !!!
Don't like

Guest
Guest's picture

Very strong concept!

Guest
Guest's picture

I'm confused. What is this selling? An actual armored vehicle?

Guest
alexander_bickov's picture

Glomour idea

alexander_bickov
Activity Score 3279
warreno's picture

Oh great. First we have kids as soldiers, now we have them as gangsters. It's just a matter of time before we've got them selling lingerie.

warreno
Activity Score 222
Guest's picture

Grande Guate!!! primer anuncio chapin que veo aki!!

Guest
supertav08's picture

chilero vaá

supertav08
Activity Score 204
tbwa/guatemala
Guest's picture

pls... no more things that look different through some glas. get to the unique features of a product, that makes it stand out from all the others. typical fake, with no new idea. sorry...

Guest
wonwaywoo's picture

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
gioborde's picture

nice....kinda WERU style, but not based on size......like it

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Ad_Man's picture

ha! i didn't read your comment, until i posted mine. i think it is weru, instead of making small thieves let's make them young!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Ad_Man's picture

kind of weru, don't you think?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Truchaaaaaso!!!!!!

Guest
Copy_ranter's picture

I like the idea and the concept but somewhere in the execution, we lost the big idea. I think the line could fix the problem or maybe a slight visual touch, like maybe having real gangsters with toys guns. At the end of it all, we don't know what they're selling. is it Armor for your car or just Armored cars in general?

7/10

PS.hmmm warreno... Kids selling lingerie? That's a good idea! Thanks. :)

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Copy_ranter's picture

I like the idea and the concept but somewhere in the execution, we lost the big idea. I think the line could fix the problem or maybe a slight visual touch, like maybe having real gangsters with toys guns. At the end of it all, we don't know what they're selling. is it Armor for your car or just Armored cars in general?

7/10

PS.hmmm warreno... Kids selling lingerie? That's a good idea! Thanks. :)

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
Guest's picture

que grandes Truchos los que hacen en Guatemala, arriba los shucos y los truchos!!!!!!

Guest
Guest's picture

is better this, the clowns dont like

Guest
Yeayea12's picture

esta es mejor que los payasos!!!!!!

Yeayea12
Activity Score 14
Creative Director
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