Description
Print advertisement created by Ogilvy, Guatemala for Go Armor, within the category: Automotive.
Armored vehicles.
Regional Creative Director: Ramiro Eduardo
General Creative Director: José Contreras
Associate Creative Director: Ruben Leyton
Creative: Roberto Gómez (Yoshiro)
Art Director: Fernando Mira
Photographers: Ramiro Eduardo
Very nice. I like the idea. With an armored vehicle real guns are just kids toys.
Though the car hood is missing.
Thanks to explain. I did'nt get it. I tought it was for matchbox cars...

Same idea as WERU Windows which was much better and easier to understand
so... is it like these "armored vehicles" are kid proof cars?
no matter even if it's "dennis the menace", these cars will not give into the "violence" children get engaged into whenever they're travelling in cars??
somebody enlighten me... pleez!!
they showed me a picture & i laughed
dignity has never been photographed
It means you will see thugs and bandits as mere kids (note the car they used to block the driver's way).
Rexona soap antibacterial have the same concept... but different execution.

If your car was armed you could kill these kids ???
Ugly idea !!!
Don't like

Very strong concept!

I'm confused. What is this selling? An actual armored vehicle?
Glomour idea
Digital product designer | Custom URL shortener and smart links
Oh great. First we have kids as soldiers, now we have them as gangsters. It's just a matter of time before we've got them selling lingerie.

Grande Guate!!! primer anuncio chapin que veo aki!!

pls... no more things that look different through some glas. get to the unique features of a product, that makes it stand out from all the others. typical fake, with no new idea. sorry...
nice....kinda WERU style, but not based on size......like it
GiBo
ha! i didn't read your comment, until i posted mine. i think it is weru, instead of making small thieves let's make them young!
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
kind of weru, don't you think?
Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Truchaaaaaso!!!!!!
I like the idea and the concept but somewhere in the execution, we lost the big idea. I think the line could fix the problem or maybe a slight visual touch, like maybe having real gangsters with toys guns. At the end of it all, we don't know what they're selling. is it Armor for your car or just Armored cars in general?
7/10
PS.hmmm warreno... Kids selling lingerie? That's a good idea! Thanks. :)
I like the idea and the concept but somewhere in the execution, we lost the big idea. I think the line could fix the problem or maybe a slight visual touch, like maybe having real gangsters with toys guns. At the end of it all, we don't know what they're selling. is it Armor for your car or just Armored cars in general?
7/10
PS.hmmm warreno... Kids selling lingerie? That's a good idea! Thanks. :)

que grandes Truchos los que hacen en Guatemala, arriba los shucos y los truchos!!!!!!

is better this, the clowns dont like