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Shadow

Agency Network: 
Published/Aired: 
July 2012
GMC:  Shadow
GMC Print Ad -  Shadow

Description

Print advertisement created by McCann, Canada for GMC, within the category: Automotive.

Caption

The spirit is alive in all of us

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director / Group Creative Director: Troy McGuinness
Copywriter / Group Creative Director: Cam Boyd
Photographer: Chris Woods
Print Producer: Andrea Gil / McGill Studios
Digital Artist: JP Goulet
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Highest Rated

Shawali's picture

I love the font thing at the top. That's about it.

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture

I love the font thing at the top. That's about it.

Shawali
Activity Score 8440
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

CommandZ's picture

+1

CommandZ
Activity Score 2511
Creative Director
kleenex's picture

Good ad.

kleenex
Activity Score 58669
Web Designer/Developer
certaintly's picture

you just lost all credibility in my eyes

certaintly
Activity Score 3994
bmwtoronto's picture
bmwtoronto
Activity Score 3
NicoCiego's picture

Haha! Thanks for the link, sir.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
bate_palmas's picture

Wow!

bate_palmas
Activity Score 1479
pierrelastname's picture

back to 80's? MANY times done already...

pierrelastname
Activity Score 2869
Copywriter
Nike Diesel's picture

Agree.
Seen this 100's of times. Oldest trick in the book. Boring.

Nike Diesel
Activity Score 13720
Art Director
dadada's picture

distorting object's shadow is done to death as the say!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ace85le's picture

Very lazy and overly done.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

hasalaka.th's picture

what? when will end this shadow s*it.

hasalaka.th
Activity Score 288
mediamax
shahidali's picture

This is kinda ok. You know, someone who wants a GMC, may be, wants to be differentiated also. the ad that has been done many times through object and shadow route may not serve the purpose.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

dean viii's picture

well, the creatives always have a career as Wal-mart greeters.

dean viii
Activity Score 1686
Creative Director
Lisbon freak's picture

Gee, the shadow... old. Very old.

Lisbon freak
Activity Score 496
Creative Director at Toronto
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