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Agency Network: 
Published/Aired: 
May 2009
GMC:  Kid
GMC Print Ad -  Kid

Also From This Campaign 3

Description

Print advertisement created by Leo Burnett, United Arab Emirates for GMC, within the category: Automotive.

Caption

Keep your eyes on the road.
New Acadia with see-through head-up display.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Creative Director / Art Director: Yayati Godbole
Copywriter: Abraham Varughese
Photographer: Anuchai Secharunputong
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short shorts's picture

This ad just feels lazy. Was it made in Microsoft Paint?

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Spewing Sports Nonsense in Podcast Form
http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

shahid.h's picture

not the bet way to execute such an idea...not much thought has gone into it , it seems

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

Why is the green direction board blank??!!??

Guest
salamandos's picture

nice idea, execution not so great

salamandos
Activity Score 1947
Art Director
Mandark's picture

I don't understand...first of all, who watches the indicators? like speed and rpm when driving?? most of the times u drive without instruments. there are other distractions in the car... Halayzone came with a good example. second of all...there has to be a better craftsman in that agency...this is put togheter by a copywriter.

and third...come on!! RILI?!! RILI RILI??!! (and this is the strogest argument I have)

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Guest's picture

nice photography. nice idea if it wasn't for the fact its supposed to portray us being able to see the road clearly.

Guest
LucasPS's picture

First idea i think, something in the art direction its weird.

My english is bad...

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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