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Published/Aired: 
December 2009
GloCrazy:  Eat
GloCrazy Print Ad -  Eat

Description

Print advertisement created by TunnelBravo, United States for GloCrazy, within the category: House, Garden.

Caption

Appetizing Lures

Advertising Agency: TunnelBravo, Mesa, United States
Art Directors: John Johnson
Copywriter: John Johnson
Additional credits: Jason Johnson
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sirvan's picture

The neon is a decent idea, but why are they advertising human food?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

Possibly because people can relate to it more.

ivan
Activity Score 12
Creative Director at Ads of the World
sirvan's picture

Hmmm. It's still a little bit of a disconnect.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

R U serious's picture

It looks good but it's very stupid.

R U serious
Activity Score 418

Say my name, say my name...

atb2005's picture

Why is it stupid? It's a lure, a fishing product. People may just wonder why the lure is bright neon (fishermen know). Bright color means that fish will quickly spot the lure, especially in dark muddy waters, and strike it.

With regard to the "human food" being advertised; it's just a joke.

By the way, the Art Directors of the Year award, at the 2010 ADDY® Awards in Metro Phoenix, went to Stewart West and John Johnson from TunnelBravo for this campaign.

I love the art direction, so I am not surprised the guys got the award. 9 stars!

atb2005
Activity Score 13557
R U serious's picture

Dear atb2005,

Could you please teach us all about colors and jokes? Seems very interesting.

ADDY Awards? Never heard of... I'm more familiar with pencils and lions.

R U serious
Activity Score 418

Say my name, say my name...

atb2005's picture

You can stop being an ass, dude. You've been reported to Ivan. You don't have to know about EVERYTHING, and when you don't know about something, you learn about it or you just shut up. What I said about light and color, with regard to lures, is scientifically true. I also said it because some people may think that neon is being used here only artistically. There is NOTHING wrong with sharing of useful information. You clearly thought it was stupid because you had no idea what it was about!

The ADDY® Awards are the world's largest advertising competition, with OVER 60,000 entries per yeah. They are conducted by the American Advertising Federation. I am not going to say more, because you have a serious problem with people knowing MORE than you do.

atb2005
Activity Score 13557
R U serious's picture

Dear atb2005,

Thank you for enlightening my thoughts and for getting me situated on the "american" industry awards scenario.

PS: Don't worry, I won't report to Ivan you called me an a...

R U serious
Activity Score 418

Say my name, say my name...

sirvan's picture

Don't mind him. He's just new here and trying to make friends by gifting his vast knowledges onto the masses.

/going well so far

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Adaddicted's picture
Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Roshan Quintus's picture

this is just right. nice work. Appetizing.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Phil Lestino's picture

wow....I like the bitchin between atb2005 and R U serious........all over an ad........LOL

Phil Lestino
Activity Score 1682
talkingisfree's picture

The lures can't be appetizing, is what you put on them that might be. Not good for me.

talkingisfree
Activity Score 2712
Art Director
xcreativity's picture

simply like it. its engaging

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Dzsoi's picture

I like it, maybe it would be more funnier with not human food, but fishfood. atb2005's explanation seems useful & profitable since talkingisfree still doesn't understand what could be attractive or 'appetizing' in a lurk for a fish.

Dzsoi
Activity Score 8611
Copywriter
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