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Report child labor, 1

Campaign
Agency Network: 
Published/Aired: 
August 2016
Global Infancia:  Report child labor, 1

Description

Print advertisement created by Kausa, Paraguay for Global Infancia, within the category: Public Interest, NGO.

Caption

Guns changed, the victims didn't.
More than 3,500 children perished at the Battle of Acosta Ñu. Today, more than 400,000 keep fighting for their lives.

Advertising Agency: Kausa centralcreativa, Asunción, Paraguay
Creative Director: Alberth Cabrera
Art Directors: Andrea Ferreira, Gastón Cortesi
Copywriter: Gabriel Benítez O
Account: Laura Flor
Photographer: Marco Bogarin
Additional credits: Bernard Riedel, Artur Avalos
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Highest Rated

kcd0226's picture

I agree, there is definitely something here to work with but the language needs work.

kcd0226
Activity Score 91
Art Director
SmAsh's picture

Not quite right somehow. The copy needs some work. Maybe, "The weapons may have changed, but the victims remain the same", if you are going for this idea. This could have given it more scope to find other visual metaphors other than just a gun.

SmAsh
Activity Score 683
ATV
kcd0226's picture

I agree, there is definitely something here to work with but the language needs work.

kcd0226
Activity Score 91
Art Director
OrvilleMacdougall's picture

And there should also be the rights for the children along with the language.
http://www.legisocial.fr/ Here you will able to know not only the rights but the social rights of the individual.

OrvilleMacdougall
Activity Score 4
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