Agency Network: 
November 2017
Global Citizen: Donald
Global Citizen Print Ad - Donald


Global Citizen is a social action platform for a global generation that wants to solve the world's biggest challenges. It wasn't a brief about raisefunding, but a print that wanted to sensitize normal people to take action and become a digital activist. Because also a single tweet can help to change the world. The print was created in 24 hours during the Young Lions Competition during the 2017 Cannes Festival of Creativity and won the Gold Prize.

Print advertisement created by M&C Saatchi, Italy for Global Citizen, within the category: Public Interest, NGO.


Be Annoying.
Become a digital activist. Together we can influence world leaders and decision makers, and contribute to solve the planet's biggest challenges. Join the movement at

Advertising Agency: M&C Saatchi, Milan, Italy
Art Director / Illustrator: Lorenzo Guagni
Copywriter: Federica Scalona
Photographer: Getty Images
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