Global Citizen is a social action platform for a global generation that wants to solve the world's biggest challenges. It wasn't a brief about raisefunding, but a print that wanted to sensitize normal people to take action and become a digital activist. Because also a single tweet can help to change the world. The print was created in 24 hours during the Young Lions Competition during the 2017 Cannes Festival of Creativity and won the Gold Prize.
Print advertisement created by M&C Saatchi, Italy for Global Citizen, within the category: Public Interest, NGO.