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Kiss my glass, 1

Campaign
Agency Network: 
Published/Aired: 
November 2009
Glassing:  Kiss my glass, 1

Description

Print advertisement created by Y&R, Italy for Glassing, within the category: Personal Accessories.

Caption

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
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Brain-Art's picture

Bad-Ass actitude represented by a stupid look dude with an ass face? Really? and where's the message?... Am i supposed to understand that Glassing Sunglasses will make me look like an ass?...
I'm sorry, but what are you doing?

Brain-Art
Activity Score 1101
Graphic Designer
Starb's picture

ass/glass ?

i won't buy sunglasses that makes me look like an ass. maybe in Italy they will..will they ?

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
Lucy80's picture

very unhappy

Lucy80
Activity Score 77
Art Director
silvi's picture

Italians... move on!

silvi
Activity Score 4172
Copywriter
bad astronaut's picture

the ad reads as "hey, Italians are all asshats but these sunglasses will make them a little less." I'm surprised the client agreed to those ads though, that takes balls!

bad astronaut
Activity Score 544
rolling.stone's picture

dont be this rude mate

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

bad astronaut's picture

not being rude, just being honest....hombre. ;)

bad astronaut
Activity Score 544
Guest's picture

Funny, lovely and terribly cool. Finally a fashion campaign with a touch of self-irony.

Guest
satrianee's picture

client is to blame... what brand wants to be known with this idiotic campaing?

Face is your impression. And I believe even the biggest sense of humor would not like to remember his face as an ass!

satrianee
Activity Score 3748
federo's picture

and the live doing this stuff

federo
Activity Score 781
advertising agency
picktokyo's picture

this is the worst i've ever seen.

picktokyo
Activity Score 1404
Copywriter at JWT
pdavies's picture

terrible terrible terrible

pdavies
Activity Score 90
Guest's picture

Poor client who paid for this shit. Poor Italy who seems to loose its sense of style (I don't talk even about common sense and sense of humor)... And poor Y&R to post it here. If ass = face I am afraid to think what brain consists of...

Guest
F.Abboud's picture

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

F.Abboud
Activity Score 218
Planner
AssassinX's picture

This one is horrible.

Greeting to the CD

AssassinX
Activity Score 1329
Tommy G.'s picture

ass vs glass. Can't find anything else? I'm sure you can!

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
jayesh_chill's picture

I feel this might work in Italy!

jayesh_chill
Activity Score 71
Mumbai
Chopper's picture

Mine too.

Chopper
Activity Score 1015
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