The language of the TV mini-series is a particularly powerful tool of engagement, now universally recognized by every target group, especially the young.
By using the visual and verbal codes of the TV mini-series we are trying to convey the wonders of the Aurora Borealis by extolling the uniqueness of this natural phenomenon, which can only be fully appreciated live and in person and not from a tv screen.
Giver is Italy’s leading tour operator for holidays in Scandinavia, Finland and Iceland. This campaign was made in partnership with VisitNorway.
Print advertisement created by True Company, Italy for Giver Viaggi, within the category: Hospitality, Tourism.