Giraffe

Published/Aired: 
August 2007
 Giraffe
 Giraffe

Description

Caption

Save the world with a few coins. Donate at www.wwf.at

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Gerd Schulte-Doeinghaus
Art Director / Graphics: Eva Ortner
Copywriter: Helena Giokas
Illustration: Hannes Kosina / Friendly Fire Communications
Photography: Graham Westmoreland, Pim Vuik
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Highest Rated

Just another Guest's picture

not working for me. old-fashioned.

Just another Guest
Just another Guest's picture

not working for me. old-fashioned.

Just another Guest
Lava's picture

such good art skills could've been put to better use

I'll use my toilet paper in places and say save trees and write WWF under it

Lava
lawrencevon's picture

it is interesting, but not enough for a call-to-action ad.

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
tbtf's picture

Yeah. This campaign could go on forever...for like 20 other charitable organizations too. Although, I do agree with Lava. The strategy is a bit weak and not all together compelling.

tbtf
mama's picture

Seems i've seen it before.

mama
chinaski's picture

man it's the first idea.

chinaski
Activity Score 951
Copywriter
Sezam's picture

Great concept. Cool colors. Its my favourite.

Sezam
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