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Asterisks, 2

Campaign
Agency Network: 
Published/Aired: 
June 2010
Gillette:  Asterisks, 2

Description

Print advertisement created by Ponto de Criacao, Brazil for Gillette, within the category: Health.

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser's Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo
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Highest Rated

Shawali's picture

I think i got it. When "shaved", the asterisk becomes a point.

I hope I'm wrong, cuz it's really not good.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

rehpani's picture

estar afeitado no te hace un buen doctor!!!

rehpani
Activity Score 312
Etorres Publicidad/ITSU
rehpani's picture

SO DR. HOUSE IS A BAD DOCTOR??? LOL

rehpani
Activity Score 312
Etorres Publicidad/ITSU
v0the0kwc's picture

Hahaha seems like it XD

v0the0kwc
Activity Score 141
v0the0kwc's picture

Hahaha seems like it XD

v0the0kwc
Activity Score 141
Guest's picture

i have bear! wasap?... even that, they should shave the final point too...

Guest
brandingworthspreading's picture

Not realistic or credible. Maybe 20 years ago..

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

dollypoppin's picture

Sigh. What does facial hair have to do with a doctor's performance?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

tirthomitro's picture

can anyone com 2 my rescue?
i do not und'stand the ad

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Shawali's picture

Same here. Please help!

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Shawali's picture

I think i got it. When "shaved", the asterisk becomes a point.

I hope I'm wrong, cuz it's really not good.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

vidya.shankaran's picture

and also with ( * ) - you know there are "Terms and conditions" written in very very tiny print somewhere :P

vidya.shankaran
Activity Score 724
jackal hunts's picture

* could have been better...

jackal hunts
Activity Score 325
Copywriter at India
MJStinson77's picture

Best quote I've heard recently.... "Stop designing for designers." This was designed with other designers in mind. The average consumer won't get this or be compelled to purchase this razor based on this ad. Sorry.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

In advertising you can either appeal to logic or you can appeal to emotions. This series goes for the latter and does it very well.

Guest
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